FOCUS: African American 2010

Published by: Horowitz Associates, Inc.

Published: Oct. 1, 2010 - 78 Pages

Table of Contents

1.Summary of Research Findings and Implications

2.Penetration of Telecommunication Services in Urban African American Homes

2.1 Penetration of Telecommunication Services: Multichannel and Internet

2.2 Internet Usage

2.3 Telephone Services: Penetration

2.4 Reported Monthly Spending: Video, Internet, and Phone

2.5 Bundled Services: Penetration and Likelihood to Subscribe to Cell Phone Service From Cable Company

3.TV Configuration in Urban African American Homes

3.1 TV Configuration in the Home: Multichannel Services and DVR and HD Services

4.Impact of the Current Economy on Subscription to Telecommunication Services in Urban African American Homes

4.1 Impact of the Current Economy on Subscription to Telecommunication Services

4.2 Likelihood to Cancel Landline

5.Penetration and Usage of Digital TV Services in Urban African American Homes: On Demand, DVR, and HDTV

5.1 Digital TV Services: Penetration

5.2 Usage of Digital Services: DVR and OD vs. Live TV, and HDTV Service vs. Regular Definition

5.3 Usage of PPV/MOD

6.Programming: Premium, Favorite Channels, and Genres Viewed in Urban African American Homes

6.1 Daily TV Viewing

6.2 Favorite TV Channels

6.3 Frequency of Watching Specific Programming Genres

6.4 Premium Channels

7.Viewing of TV Content on Alternative Platforms by Urban African American Heads of Household

7.1 Ownership of Handheld Devices with Video Capability

7.2 TV Content Viewing on Alternative Platforms

8.TV Content Watched Online and on Handheld Devices and Circumstances by African Americans

8.1 Types of TV Content Viewed on the Computer

8.2 TV Content Viewed on Handheld Devices

8.3 Circumstances for Watching TV Content on Handheld Devices

9.The Impact of Alternative Platforms on Multichannel Subscription

9.1 Viewing on TV Sets vs. Alternative Platforms

9.2 The Impact of Alternative Platforms on TV Subscription

10.Internet Usage among African Americans

10.1 Internet Usage: Frequency of Specific Usage

11.3D Exposure and Interest among African Americans

11.1 Incidence of 3D Exposure

11.2 Interest in 3D TV

12.Technology Profile of Urban African Americans

12.1 Ownership of Electronic Devices

13. Language, Origin, and Demographic Profile of Urban African Americans

13.1 Language and Origin Profile

13.2 Demographic Profile: African American Segments and Total African Americans

Abstract

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