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Internet Marketing Key Recent Media Coverage, January 2010

Published by: Information Sources Inc.

Published: Jan. 20, 2010 - 50 Pages


Table of Contents


Article 1 Social Networks Set Sights on Search

Article 2 Rich Content Riches: The Trade-Offs and Payoffs of a Media-Rich Web

Article 3 Social Media Helps Out the Help Desk

Article 4 A Case of Constructing Community

Article 5 Tips to Better Google Analytics

Article 6 BJSPYAssociates.com

Article 7 Intel Risks It All (Again)

Article 8 Feature Shuffle

Article 9 Web Analytics for Business Intelligence

Article 10 Promoting Advertising

Article 11 Facebook is the Future of CRM

Article 12 Selling to the Sales Experts

Article 13 Wooden Performance

Article 14 When Algorithms Collide

Article 15 Trim Marks

Article 16 Weaning Off the Click

Article 17 Text Your Way to Marketing Success

Article 18 He Measures the Web

Article 19 Verizon Mobilizes Against the iPhone

Article 20 Custom Publishing on the Upswing

Article 21 Search Diversity

Article 22 Creating e-Mails that Generate Leads

Article 23 Dangerous Days for Video Games

Article 24 Marketers Find Web Chat Can Be Inspiring

Article 25 The Corporate Facebook

Article 26 Retailers seek early birds through tweets

Article 27 Web site links artists, marketers

Article 28 Can Adobe Beat Back the Hackers?

Article 29 A Web Presence Needs Sizzle, for Schizzle

Abstract

As more and more commerce is transacted electronically via the Internet, the world of marketing has increasingly become digital as well. Whether in the business-to-consumer or business-to-business sectors of the marketplace, marketers are transforming how products and services are promoted to customers. Thanks to the nature of digital communication, advertising is increasingly moving from print to electronic formats, becoming interactive, personalized, and mobile. The explosion of interest in social networking and the rapid evolution of new media are providing powerful new arenas for marketing. At the same time, ongoing developments in the areas of web analytics and search engine marketing offer new opportunities and challenges for marketers. Tracking these and a wide range of other important concerns, this TecTrends Reporter monitors the ever-changing world of Internet marketing.

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