Teen Media Use

Published by: EPM Communications Inc

Published: Apr. 1, 2009 - 24 Pages

Table of Contents

What's The Best Way To Reach Today's Teens?

Facebook? TV? Videogames? Email? Cellphone?

The truth is (as you know) all of the above.

The key challenge for marketers is not where to catch their attention — teens are everywhere — but to find the most appropriate channels for contacting and tracking them.

Teen Media Use, from the Editors of Youth Markets Alerts, reveals how today’s teens want you to communicate with them. And today’s teens do want to hear from you:

Teens see their cellphones as an extension of their identities. In Teen Media Use you’ll learn what teens want in return for ads sent to their cells;

They listen to more music, but buy less of it. In Teen Media Use you’ll discover the two primary ways teens discover new bands;

Teens use the Internet for socializing — but while they’re avid Facebook and MySpace users, Teen Media Use warns you which hot new medium teens are avoiding like the plague.

With Teen Media Use you’ll learn:

The most desired cellphone features for 13-19 year olds

Reasons teens join online brand groups and fan pages

Teen videogame console ownership

The most popular activities for teens who do and don’t have bedroom TVs

How relevant ads on social networking sites are to them.

Teen Media Use analyzes research from 27 primary sources to provide you with the ultimate guide to which media teens rely on, how they use those media, and how media influence their spending and behavior.

Published April 2009; 24 pages. $169 ($129 for subscribers to any EPM print newsletter). Print edition available for shipping on April 30, 2009.

Share Teen Media Use throughout your company or agency with the multi-user edition; see pricing below.

Abstract

• Teens see their cellphones as an extension of their identities. In Teen Media Use you’ll learn what teens want in return for ads sent to their cells;
• They listen to more music, but buy less of it. In Teen Media Use you’ll discover the two primary ways teens discover new bands;
• Teens use the Internet for socializing — but while they’re avid Facebook and MySpace users, Teen Media Use warns you which hot new medium teens are avoiding like the plague.

• The most desired cellphone features for 13-19 year olds
• Reasons teens join online brand groups and fan pages
• Teen videogame console ownership
• The most popular activities for teens who do and don’t have bedroom TVs
• How relevant ads on social networking sites are to them.

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