Classifieds Ad Spending Tables Q2 2009: Automotive, Real Estate & Recruitment

Published by: Borrell Associates Inc.

Published: Oct. 23, 2009 - 7 Pages

Table of Contents

This report consists of six tables:

New Vehicles

Table 1: projected 2009 market sales by dealer employee range.

Table 2: projected 2009 ad spending by media choice.

Used Vehicles

Table 1: projected 2009 market sales by dealer employee range.

Table 2: projected 2009 ad spending by media choice.

2004-2014 Forecast/Backcast of new vehicle ad spending by media choice.

2004-2014 Forecast/Backcast for used vehicle ad spending by media choice.

Abstract

These reports provide detailed U.S. ad spending information for 2009 related to each classified vertical across 11 media categories including Interactive. They feature sales information related to the vertical. They also provide ad spend forecasts so that managers can make decisions based on trends. In addition, a vertical report can purchased for any local market definition (DMA, county, city, ZIP code).

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