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Online Marketing Expenditures by DMA - 2008 Final Estimates - complete

Published by: Borrell Associates Inc.

Published: Feb. 1, 2009


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Abstract

For our 2008 Q4 update we have expanded the scope of these spending estimates to include Online Sales Promotions and Marketing Public Relations (MPR). We continue to forecast growth in both Sales Promotions and MPR as advertisers migrate toward marketing vehicles that maximize ROI. The complete version includes a more granular look at the different components of online ad spending in each market - Banners, Local Search, E-mail, Streaming Video/Audio, Promotions, and Public Relations.

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