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Households with Children Analysis BriefPublished by: Consumer Electronics Association Published: Jun. 24, 2009 - 5 Pages Table of Contents
AbstractIt should come as no surprise that households with children under 18 are a key target market for CE retailers and manufacturers alike. The increasing popularity of gaming consoles and other home entertainment technologies is largely driven by households with children. But what is the average CE spending and product ownership rate of households with children? How do they compare with households without children? This report examines differences in CE spending, ownership, service subscriptions and future purchase expectations of households with and without children. It further examines their CE spending habits and purchase expectations within the upcoming year. This analysis is a must for manufacturers and retailers who want a better understanding of this key market.All data are derived from CEA’s 11th Annual CE Ownership and Market Potential Study. Topics Included In Study: Accessories; Audio; Computer Peripherals; Computers; Digital Imaging; Digital Television; Gaming; Home Communications; Internet; Mobile Electronics; Portable; Video; Wireless Communications Get Full Details About This Report >> |
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