Sporting Goods: market research reports
Technological innovations and the use of new materials have significantly affected the sporting goods industry. For example, tennis racquets and golf clubs used today bear little resemblance to their counterparts of even as recently as a decade ago, given lighter, stronger and faster materials, changing the nature of the equipment and the sports themselves.
Competition in the sporting goods industry is steep for retailers and manufacturers. In both sectors, demand is driven by popular trends and the income of consumers. Profitability is dependent on many different factors in the industry: retailers rely on the advantages they have to stock their stores with a broad spectrum of products, continuing to carry a specialized product lines, providing repair services for goods if needed, focusing on a specific locale, and employing staff members with experience in the sporting goods industry. Manufacturers put emphasis on smooth processes and strategic advertising to appeal to consumers. They benefit from recognition of brand names, and strive to provide a wide product spectrum. Manufacturers also focus on producing unique goods that will attract different consumer markets.