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Published by: Unity Marketing Inc.
Published: Aug. 1, 2009 - 32 Pages
Table of Contents
- Introduction
- Unity Marketing's annual state of the luxury market report
- Luxury Tracking Survey Methodology
- Sample Demographics
- Income Demographics
- Figure 1: Income Demographics, 2006-2008
- Gender
- Age Distribution
- Figure 2: Age Distribution
- Generations
- Figure 3: Generations of Affluents
- Other Demographic Variables
- About the Luxury Market
- Number of Households in Top 20 Percent
- Figure 4: Number of Households by Income, 2006-2007
- Demographics of the Top 20 Percent of Americans
- Figure 5: Household income by Age, 2006 & 2007
- Increasing Diversity in the Luxury Market
- Figure 6: Diversity of Luxury Market
- Financial Status of Affluents’ Family of Origin
- Figure 7: Financial Status of Family of Origin
- New Luxury Market Paradigm — From Things to Experiences
- Experiences Provide the Greatest Luxury Satisfaction
- Figure 8: Source of Greatest Luxury Satisfactions
- Watch - Purchase Details
- Watches - Purchase Details
- Type of Watches Bought
- Figure 9: Type of Watches Bought
- Amount Spent on Watches
- Figure 10: Watches Spending by Demographic Segment 2007-2008
- Watches: Estimated Spending by Type
- Figure 11: Estimated Spending by Type of Watch (2007-2008)
- >> Watch Luxury Marketers: Take Action
- Material of Composition Formal/Dress Watches
- Figure 12: Material of Composition Formal/Dress Watches
- Where People Shopped for Luxury Watches
- Figure 13: Watches Shopping Choices
- Estimated Spending on Watches by Type of Store
- Figure 14: Estimated Spending on Watches by Type of Store (2007-2008)
- Watches Brand Usage
- Watches Brand Usage
- Figure 15: Watch Brand Usage
- Key Influencers for Watch Purchases
- Figure 16: Watches Key Influencers for Purchase
AbstractStevens, PA August 12, 2009 -- Unity Marketing has just released a short, but sweet report with key facts and figures on the luxury market for jewelry. Entitled the Luxury Watch Snapshot Report 2009. This succinct trend report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in what jewelry products affluent consumers are buying, how much they are spending and the trends in where they are making their purchases.
It includes details, facts and figures taken from Unity Marketing's Luxury Report 2009: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2007 and 2008.
Contained in this new concise snapshot report are these essential facts and figures that can give direction to luxury marketers' business and strategic plans.
- What watches, including men and women's casual and formal watches, are of most of interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
- Trends in men and women's formal watch purchases by material (i.e. gold, silver, platinum, etc.) and gemstone (i.e. diamonds, other precious stones, semi-precious stones, pearls, etc.)
- Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on luxury watch purchases.
- Which retailers are the hot destinations for watch shopping, and which are still struggling to get into the game.
- Which of the more than 15 luxury watch brands included in the survey resonate most strongly with the affluent consumer, especially among the ultra-affluent segment (HHI $250,000) who are the most loyal customers for the leading luxury brands.
- What marketing messages affluent consumers find most attractive in the watch sector.
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