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Connecting to Anywhere Women

Published by: Yankee Group

Published: Apr. 11, 2009 - 3 Pages


Table of Contents


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

Abstract

As digital media evolves and consumers grow past the early adopter stages, key gender differences emerge among Anywhere Consumers. Content is still king, but connectedness and technology pragmatism define female online behaviors.

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