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Mega-Trend 12 Luxe to 2011Published by: Style-Vision Published: Mar. 12, 2009 - 37 Pages Table of Contents
AbstractLuxury is in a crisis, did you notice?The luxury sector is not immune to the downturn and it may be tough for those who have surfed on the wave of “bling.” However, the ventures of luxury do not cease and some of them even defy times of crisis. Think about Yves Saint Laurent’s record-breaking auction results (€374m) or the recent opening of the 4000-square-meter Giorgio Armani store on New York’s 5th Avenue. According to us, a more toxic peril threatens the industry: it is the “creative crunch.” We observe an upcoming divorce between designers and luxury brands. Fatigue is a great challenge for marketers, designers, retailers and investors operating in both mature and emerging luxury markets. Luxury needs to go rehab’ from time to time and restore its creative potential. In the Introduction of the12th volume of the mega trend reports Luxe to 2011, we suggest rehab’ guidelines. These rules have been established with the collaboration of our international panel of creative experts around the world to get rid of overused, cultural clichés and vocabulary as well as blocking preconceived ideas on the essence of luxury brands and consumers. The 5 next chapters then describe our forecasts on Luxury to 2011 in five colours: BLACK, RED, BLUE, GREEN and GOLD. A different starting point, the luxury colour ranges were revealed by our cross-cultural survey and gave us the impulse to imagine future developments of luxury while maintaining a link with formers definitions; Based from a renewed, colourful palette, marketers, designers, retailers and investors should find creative routes and ideas to achieve a brighter future in the luxury industry. Black luxury, a rediscovery of patience and the length of time. Blue luxury, the soft power of the ruling class. Red luxury, an education to luxury. Green luxury, the pleasures of ordinary life. Golden luxury, the conquest of new territories. Get Full Details About This Report >> |
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