Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

Gen Y: Home Entertainment Market Overview

Published by: Consumer Electronics Association

Published: Mar. 1, 2000 - 99 Pages


Table of Contents


Verbatim Question Text

  • Do you own or have primary use of…cell phone, pager, desktop or laptop PC, palm pilot other palm-top PC, portable am/fm radio/cassette player (walkman), portable mp3 player, boombox or portable stereo, component stereo system, compact stereo system?

  • How familiar are you with the term home theater?

  • Does anyone in your household own a home theater system?

  • How interested or not interested would you be in the following interactive television feature: the capability to send & receive email?

  • How interested or not interested would you be in the following interactive television feature: the capability to browse the Internet?

  • How interested or not interested would you be in the following interactive television feature: the capability to shop online?

  • How interested or not interested would you be in the following interactive television feature: the capability to get additional information (e.g. player stats during sporting events or movie trivia)?

  • In the last 12 months, which of the following types of web sites have you visited?

  • Which of the following have you done online in the past 12 months?

  • In the last 12 months, how much have you spent making online purchases?

  • Over the next 2 years, which of the following products do you plan to purchase from any location?

  • For the products you plan to buy in the next two years, which do you expect to buy through an online retailer?

  • For the products you plan to buy in the next two years at a retail store (brick & mortar), which products do you expect to use the Internet to research the product?

  • How many CDs, if any, do you own?

  • Suppose that, instead of purchasing a hardcopy of a CD, you could download the music directly to your computer. How interested or not interested would you be in downloading music CDs directly to your computer?
  • Music CDs downloaded from the Internet could be saved to a blank CD using a CD recorder. You can also use a CD recorder to compile tracts from different CDs to make customized mixes. Over the next 2 years, how likely or not likely are you to a buy a CD?
  • Have you recorded tracts from a CD onto a cassette to make personalized mixes?
  • In the past 12 months, have you used a computer's CD-ROM drive to play audio CDs?
  • Which of the following best describes how you use a computer's audio capabilities compared with how you use a stereo?
  • In the next 2 years, do you see yourself using your computer as your primary source of music?
  • Which of the following have you listened to using a computer connected to the Internet?
  • Do you presently have any music files saved from the Internet on your computer's hard-drive?
  • Do you presently have any music files copied from a music CD saved on your computer's hard-drive?
  • How familiar are you with the music format known as mp3?
  • Have you ever downloaded/played an mp3 file off the Internet?
  • Why haven't you downloaded/played any mp3 files off the Internet?
  • What do you like best about mp3 music files?
  • How do you rate the sound quality of mp3 files played on your computer?
  • Have you ever ripped songs from a CD and created your own mp3 files?
  • How interested or not interested would you be in connecting your regular stereo speakers to your computer?
  • Imagine you could buy a home stereo that could connect to the Internet and would allow you to play Internet audio as well as CDs. How interested or not interested would you be in purchasing a home stereo with Internet music capabilities?
  • Current education status?
  • Employment status?
  • Anyone in household Hispanic?
  • Ethnicity?
  • Geographic region?
  • Gender?
  • Age?

    Abstract

    The Internet and emerging digital products have significantly changed the home entertainment landscape. How many kids rely solely on their PC for music, how many kids are playing MP3 files and what are their expectations going forward? This report addresses issues regarding interactive TV, music via the Internet, MP3 and lots more. The quantitative study providing the data for this report was administered via Internet Web form to an online sample of U.S. young adults (ages 15 to 21) during February 2000.

    Please Note: CEA Members should consult the organization prior to purchasing a report from MarketResearch.com. Any orders processed through this channel are non-refundable.

    Get Full Details About This Report >>
    • US: 800.298.5699
    Int'l: +1.240.747.3093
    Buy this Report
    Price and Delivery Options
    Search Inside Report


     

    About MarketResearch.com
    MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

     

    © MarketResearch.com 2008