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Published by: Pearl Research
Published: Jun. 1, 2008
Table of Contents
- Introduction to the China Youth Project
- About the China Youth Project
- We First Met Zhu Feng
- Update on Zhu Feng
- Popular Websites
- Websites to Watch
- Basketball in China
- History and Growth of Basketball
- Chinese Streetball: The Harlem Globetrotters with Chinese
Characteristics ¨C Part 2
- Flair©\Style©\Flash: Why Kobe Bryant Trumps Yao Ming ¨C Part 2
- Photos From Streetball in Beijing
- Streetball Terms
- Going Global: The NBA in China
- Li Ning Company Limited ©\ Company Profile Snapshot
- Basketball in China: Conclusion
- Chinese Hip©\Hop
- Chinese Hip©\Hop: ¡°Forget the Message, just listen to the
Beats¡±
- The Face of Chinese Rap: MC HotDog
- Changing Government Attitudes Towards Hip©\Hop Fuels Its
Growth
- Chinese Hip©\Hop: Conclusion
- Online Survey
- Highlights from Our Online Survey
- Methodology
- Key Highlights
- Demographics
- Internet Cafes Usage Varies
- Income is Below 3,000 RMB
- Entertainment Spending Varies Significantly
- Reading is the Most Popular Leisure Activity
- Online Games and Downloads are Top Online
Activities
- Significant Portion of Youth are Dual Gamers
- PCs are Major Gaming Platforms
- High Desktop PC and Cell Phone Penetration
- Chuppies and Aspirationalists: Wide Spectrum of Chinese
Consumers
- China’s Population: Shrinking Young Cohort
- Consumer Segmentation Varies by Income and
Psychographic Factors
- Rural Consumers
- The Aspirationalists
- The Migrants
- The Big Stylers
- Parasite Singles
- Baofahu Kids
- Chuppies
- This is My Life: Interview Excerpts
- Feng Tao: “Just Do It”
- Liang Kun: “Enjoy Your Life and Don’t Be Afraid To
Make Mistakes”
- Gao Ertan: “You Will Have No Regrets if You Try Your
Best”
- Ye Zisheng: “You Only Have One Chance at Life”
- Mao Liwen: “Never Give Up!”
- Tan Qin: “Because It’s Fashionable”
- About Pearl Resear
AbstractPearl Researchfs China Youth Project is a
comprehensive and insightful lifestyle study
on Chinese youths ages 16 to 30.
The study identifies emerging trends,
attitudinal shifts and whatfs hot in games,
Internet, entertainment, technology, fashion,
and consumer products.
The report is based on more than 200 one]onone
interviews and online surveys of Chinese
youth. Pearl Research conducted interviews in
first] and second]tier cities in China, capturing
the differences in income levels and
preferences across the country.
The study helps companies understand this
important demographic and what drives their
lifestyle choices and spending habits.
Pearl Research also provides actionable
strategies on how to effectively connect with
this group.
Get Full Details About This Report >>
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