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European Search Marketing Executive Survey, 2007

Published by: Jupiter Research Corporation

Published: Mar. 14, 2008 - 5 Pages


Table of Contents


Executive Summary
Other - Overview of Executive Survey Results
Report Methodology

Abstract

European paid search spending will more than double between 2007 and 2012. As spending grows, however, keyword prices are also rising and return on investment is falling. Many search marketers, seeking greater campaign sophistication and success, have turned to search marketing agencies to help them get more value from their search spending.

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