Search Arbitrage and Affiliate Marketing

Published by: Jupiter Research Corporation

Published: Apr. 30, 2008 - 3 Pages

Table of Contents

Search marketers and agencies face competition for customers as savvy affiliates increasingly use search arbitrage to divert traffic through their pages, thus competing for the same lead or sale and potentially damaging brand reputation.

Key Question - How can paid search marketers avoid competing with their affiliates for keywords?

Key Question - How can paid search marketers best manage affiliates they allow to compete for keywords?

Abstract

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