What Local Web Sites Earn Report 2008

Published by: Borrell Associates Inc.

Published: May. 1, 2008 - 45 Pages

Table of Contents

Introduction

Executive Summary

CHAPTER 1 - YELLOW PAGES STEP INTO THE SPOTLIGHT

Fig. 1.1: Growth strong for local, but slowdown may be ahead

Fig. 1.2: Local online ad share by media choice, 2007e

Fig. 1.3: Yellow Pages companies lead the pack in conversion

Fig. 1.4: Cost per thousand (CPM) is lowest for Internet, Yellow Pages

Fig. 1.5: Largest local sites surpassing radio, rivaling TV

CHAPTER 2 - NEWSPAPERS GO ON THE ATTACK

Fig. 2.1: Average and high/low share of local online advertising for newspapers, 2007

Fig. 2.2: Local online advertising share for newspapers, by market share

Fig. 2.3: Online revenue per unit of print circulation for daily newspapers

Fig. 2.4: Revenue per unit of print circulation by market size

CHAPTER 3 - TV STATIONS FEEL THE HEAT

Fig. 3.1: 2007 TV Web revenue benchmarks, by market size

Fig. 3.2: Total online advertising for TV stations, by DMA, 2007

Fig. 3.3: TV sites beat newspapers in 14 markets

Fig. 3.4: Average and high/low share of local online advertising for TV stations

Fig. 3.5: Local online advertising share for TV stations, by DMA, 2007

CHAPTER 4 - RADIO WEB REVENUES GROWING FAST

Fig. 4.1: Growth of local online advertising for radio stations, 2003-2007

Fig. 4.2: Average per-station revenue for radio Web sites

Fig. 4.3: Average share for local online advertising for ratio clusters, 2006

Fig. 4.4: Share of local online advertising for radio clusters, 2007

CHAPTER 5 - CANADIAN WEB SITES

Fig. 5.1: Leading Canadian Web sites

Fig. 5.2: Online revenue growth for Canadian daily newspapers

Fig. 5.3: Newspaper Web site revenue per unit of print circulation, 2007

Appendix A Survey Methodology & Questionnaire

Appendix B Local Online Spending Estimates by DMA for 2008

(Including market-by-market estimates for Local Online Ads, Local Paid Search,

Local Online Video Advertising and Local E-mail Advertising.)

Appendix C Our Methodology for Ad Spending Data

Company Profle

Abstract

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