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Demographic Profile

Published by: Jupiter Research Corporation

Published: Mar. 4, 2008


Table of Contents


JupiterResearch's Online Behavior & Demographics reports provide data and analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report analyzes the behavior of online baby boomers (i.e., ages 40 to 59).

Key Question - What is the demographic profile of an online baby boomer?
Key Question - How do online activities of boomers compare with those of non-boomers?
Key Question - How do baby boomers prefer to communicate online?

Abstract

JupiterResearch's Online Behavior & Demographics reports provide data and analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report analyzes the behavior of online baby boomers (i.e., ages 40 to 59).

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