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Understanding Kids' Menu

Published by: Technomic Inc.

Published: Feb. 1, 2007 - 227 Pages


Table of Contents



Introduction

Objective

Scope

Report Organization

Methodology

Appendix Data

Prevalence of Kids’ Menus

Executive Summary

Full-Service Averages

Limited-Service Averages

Key Takeaways

Variety

Overview

Full-Service Variety

Limited-Service Variety

Sides

New Items

Key Takeaways

Proteins

Overview

Beef.

Chicken

Seafood

Pork.

Egg

Key Takeaways

Desserts

Overview

Branded Items

Key Takeaways

Key Findings

Consumer Data

Introduction

Limited-Service Restaurants Get Kid Traffic

Kids’ Menu Influences Parents’ Restaurant Choice

3- 5-Year-Olds Heaviest Users of Kids’ Menu at Limited-Service Restaurants

Kids’ Appetite Influences Appeal of LSR Kids’ Menu

Kids Demand, Toys and Value Drive Kids’ Menu Purchases at LSRs

Chicken Fingers—The Universal Kids’ Favorite

3- 8-Year-Olds Heaviest Users of Kids’ Menu at FSRs

Room for Improvement on FSR Kids’ Menu

Kids’ Demand and Value Drive Kids’ Menu Purchases at FSRs

Older Kids Want Adult Foods

Restaurants Should Provide Healthy Options for Kids

Key Takeaways

Making Healthy Work

Appendix

Abstract

Most chain and independent restaurant operators need a plan to attract families and build loyalty. For some operators, accommodating children is sufficient; for many restaurant chains, attracting kids and their parents is vital. No matter what, the foodservice industry needs better solutions to serving children. To the rescue: Understanding Kids’ Menus Report.

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