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Sending from the Inside

Published by: Jupiter Research Corporation

Published: Oct. 17, 2007


Table of Contents


Market conditions—including e-mail list growth as well as ability to relatively better manage and contain persistent e-mail deliverability challenges—are allowing organizations to reevaluate the potential benefits of deploying on-premises e-mail marketing technology.

Key Question - To what extent will the market shift from using outsourced service provider options to on-premises e-mail marketing deployments?

Key Question - What is the potential financial upside of leveraging on-premises deployments, and what are the primary considerations for moving to on-premises solutions?

Abstract

Market conditions—including e-mail list growth as well as ability to relatively better manage and contain persistent e-mail deliverability challenges—are allowing organizations to reevaluate the potential benefits of deploying on-premises e-mail marketing technology.

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