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Automotive Search Engine Marketing

Published by: Jupiter Research Corporation

Published: Feb. 16, 2005 - 5 Pages


Table of Contents


Key Question - What is the importance of paid search within automotive marketers' online ad placement initiatives?
Key Question - Is search marketing a valuable source of traffic for online automotive sites?
Key Question - How can automotive sites increase the effectiveness of paid search?


Abstract

Growth in online automotive advertising budgets may outpace the availability of traditional inventory, nudging automotive marketers toward seeking new opportunities.


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