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Reaching Elusive Audiences

Published by: Jupiter Research Corporation

Published: Sep. 8, 2005 - 7 Pages


Table of Contents


Key Question - What characterizes the online attitudes and activities of young adults (ages 18 to 24)?
Key Question - How can marketers take advantage of these characteristics?


Abstract

Marketers and media companies are convinced that young adults are extremely marketing-savvy and have little brand loyalty, making them difficult marketing targets.


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