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The Connected Click-Through

Published by: Jupiter Research Corporation

Published: Oct. 23, 2006 - 4 Pages


Table of Contents


Key Question - What are the greatest challenges of using Web analytics data in e-mail marketing applications?
Key Question - What is the outlook regarding the marriage of Web analytics and e-mail marketing data?


Abstract

A large return on investment (ROI) exists for e-mail marketing mailings that leverage Web site behavioral data.


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