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Search Marketing and Branding

Published by: Jupiter Research Corporation

Published: Oct. 26, 2006 - 5 Pages


Table of Contents


Key Question - How aligned are marketers' branding goals to measurement?
Key Question - How can marketers leverage measurement for branding initiatives?
Key Question - Which practices must marketers have in place to manage branding through search marketing?


Abstract

Marketers are beginning to move beyond direct response, and use search for branding goals.


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