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Vital E-mail Marketing Application Features

Published by: Jupiter Research Corporation

Published: Nov. 28, 2006 - 5 Pages


Table of Contents


Key Question - What are the top application attributes buyers scrutinize during the vendor selection process?
Key Question - Which features should buyers prioritize during the selection process?


Abstract

Reputation and cost of e-mail service providers (ESPs) are the primary drivers of vendor selection. ESPs and buyers alike must focus on a particular set of features.


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