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Health Search Marketing

Published by: Jupiter Research Corporation

Published: Dec. 5, 2006 - 4 Pages


Table of Contents


Key Question - How many online consumers use or buy health- and wellness-related products and services as a result of using search engines?
Key Question - Which health stakeholders should take advantage of search engine marketing (SEM)?
Key Question - How skeptical are online consumers of health-related sponsored results?


Abstract

Health marketers (e.g., hospitals, health professionals, payers, pharmas) are examining the extent to which search engines directly impact sales and revenue.


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