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Hotel E-mail Marketing

Published by: Jupiter Research Corporation

Published: Dec. 13, 2006 - 4 Pages


Table of Contents


Key Question - How desirable is pre-arrival hotel e-mail to online hotel guests?
Key Question - What information are online hotel guests seeking in pre-arrival e-mail?
Key Question - To what extent should hotels offer information and up-sells in pre-arrival guest e-mail?


Abstract

As online hotel bookings increase, many hotel marketers are overlooking the customer service and up-sell potential of pre-arrival guest e-mail.


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