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Image Is Everything

Published by: Jupiter Research Corporation

Published: Apr. 4, 2007 - 6 Pages


Table of Contents


Key Question - How do consumers behave regarding images in e-mail marketing messages?
Key Question - How well are marketers adapting to image blocking challenges?
Key Question - Which tactics can improve message legibility?


Abstract

The proliferation of image blocking in popular e-mail clients is impacting not only the ability to measure open rates, but also the overall effectiveness of mailing campaigns.


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