Asia Tourism

Travel in the Philippines Inbound arrivals to the Philippines are stabilising in 2024, as travel conditions normalise after the disruptions created by the pandemic and the following rebound in global mobility. That said, despite surpassing government targets in 2023, a full recovery to pre-pandemic ...

Booking in the Philippines The Philippines travel industry anticipates double-digit growth in bookings in 2024, as seen in the data, driven by strong demand for both domestic and international trips. According to the Philippine Travel Agencies Association, the surge in foreign trips among local cons ...

Booking in Taiwan Retail sales of bookings are expected to continue growing in constant value terms in 2024, albeit at a slower rate than in 2023, when there was a release of pent-up consumer demand. Japan represents the top destination for Taiwanese travellers, with the ongoing depreciation of the ...

Tourism Flows in the Philippines Inbound arrivals in the Philippines shows healthy double-digit growth in 2024, as the travel industry normalises after the disruptions created by the pandemic and the following rebound in global mobility. However, a full recovery to pre-pandemic inbound arrival level ...

Travel in Thailand Over the first half of 2024, Thailand's inbound arrivals had yet to reach pre-pandemic levels, primarily due to the slow recovery of Chinese tourism, which traditionally is a strong source market. Visitors from China remain significantly below 2019 levels, and are not expected to ...

Travel in Vietnam In 2024, Vietnam has implemented measures to promote domestic tourism, and to attract international tourists. Examples include the expansion of visa exemption, a successful tourism promotion programme, the launch of new tourist products related to culture and heritage, sports event ...

Tourism Flows in Vietnam In 2024, Vietnam is set to experience a significant rise in inbound arrivals. In addition to continued recovery after the pandemic, this can be attributed to the government’s implementation of policies aimed at attracting more foreign tourists. These policies include favoura ...

Tourism Flows in South Korea The number of outbound departures from South Korea is set to continue to rise in 2024, moving closer to the pre-pandemic level. One factor driving growth is that the travel payments landscape for South Korean outbound travellers has witnessed rapid growth, fuelled by fie ...

Tourism Flows in Indonesia Inbound tourism is seeing strong double-digit growth in Indonesia in 2024, although this performance is slowing down and stabilising compared to the post-pandemic travel and tourism rebound seen in the recent review period. It is also noted that the industry has yet to rea ...

Travel in South Korea The number of outbound departures from South Korea is set to continue to rise in 2024, drawing closer to the pre-pandemic level. One factor driving growth is that the travel payments landscape for South Korean outbound travellers has experienced significant growth in recent yea ...

Booking in Thailand Already recovering to pre-pandemic levels the previous year, across both travel intermediaries and direct suppliers, value sales of booking in Thailand continue to record healthy growth in 2024. While Agoda, Traveloka and Booking.com continue to lead online travel agencies (OTAs) ...

Booking in Japan The convenience of online booking has led to its continued growth, and this trend is expected to be maintained in 2024. However, the risks associated with booking online cannot be ignored. As the number of overseas travellers has been surging along with the end of the pandemic, prob ...

Tourism Flows in Hong Kong, China In 2024, travel in Hong Kong is set to maintain its upward trajectory throughout the year, with inbound arrivals continuing to recover, driven by primary source market, mainland China. The reliance on Chinese tourists is intensifying, marking a significant shift fro ...

Travel in Japan In 2024, travel-related services are flourishing, and inbound arrivals to Japan are expected to completely recover to the 2019 level,. Supporting growth, shopping convenience has improved, cashless payments have been introduced, and preparations for a continued increase in tourism ar ...

Tourism Flows in Japan Inbound tourism experienced a boom in arrivals and current value sales from 2022, which is set to continue in 2024, and surpass the pre-COVID-19 (2019) level for the first time, largely propelled by the return of Chinese tourists. There is significant interest amongst mainland ...

Booking in Singapore In 2023, there was increased demand for booking tours by international travellers, supported by initiatives such as the SingapoRewards programme, which allowed international visitors to try one complimentary experience from a list of almost 40 new or off-the-beaten-path experien ...

Booking in South Korea Online travel agencies (OTAs) is evolving in South Korea, as major platform companies such as Naver and Kakao enter the space. OTAs are expanding their services, offering not only travel reservations, but also accommodation and check-out services online. As a result, sales are ...

Travel in Malaysia Tourism in Malaysia is on a strong upswing in 2024. Malaysia's travel industry is enjoying a positive recovery, with several factors influencing its ongoing development. The full return of travellers from China would be a game changer, but current restrictions continue to impede r ...

Booking in Indonesia Booking is enjoying a positive performance in Indonesia in 2024, with online intermediaries in particular seeing robust sales and with “flash sale” promotional events used as a key strategy. On the other hand, offline operators find themselves struggling somewhat midst the rise ...

Tourism Flows in Thailand Despite three consecutive years of strong volume growth, the number of inbound arrivals to Thailand remained below pre-pandemic levels in the first half of 2024, primarily due to the slow recovery of Chinese tourists. The number of inbound arrivals from mainland China has f ...

Booking in Vietnam In 2024, booking is set to grow strongly in current value terms in Vietnam, due to the rise of outbound departures, as a result of the government’s efforts to cooperate with key markets such as South Korea, Japan, China, and Thailand to promote tourism. According to these agreemen ...

Booking in Hong Kong, China In the dynamic landscape of Hong Kong's booking sector, the convergence of tech-savvy consumers and a high fixed-cost business environment has catalysed a significant shift towards online booking platforms. This transformation, accentuated by the seismic disruptions cause ...

Tourism Flows in Malaysia Both inbound arrivals and outbound departures are set to rise strongly in Malaysia in 2024. Overall, the travel industry in the country is seeing a positive recovery in the final year of the review period, with domestic tourism playing a leading role in driving tourism flow ...

Tourism Flows in Singapore In 2024, there is set to be a further rebound towards the pre-COVID-19 (2019) level of visitor arrivals to Singapore, with International Visitor Arrivals (IVA) expected to fully recover in 2025. Despite slightly lower visitor numbers overall in 2024 than pre-pandemic, Sing ...

Booking in China According to the Ministry of Culture and Tourism, travel intermediaries in China organised 132 million domestic trips in 2023, although this accounted for less than 3% of total domestic trips in the same year. Consumers increasingly favour independent travel over group travel, with ...