Asia Tourism

Retail value sales of bookings in Singapore are projected to record double-digit growth in 2025, outpacing overall outbound spending and driving a considerable increase in share within total outbound spend. Travel agencies are observing changes in travel behaviours in Singapore, which is shifting to ...

Inbound arrivals is expected to record another year of strong growth in Singapore in 2025, surpassing pre-pandemic value levels seen in 2019. However, arrival volume growth is more modest, reaching only 88% of 2019 levels, and showing a clear deceleration compared to 2024. Euromonitor International' ...

In 2025, Singapore is expected to see another year of strong growth in arrival value, although arrival volume will continue to lag behind. The weak performance in volume will be mainly influenced by Singapore’s primary source markets, China and Indonesia, where challenging domestic economic conditio ...

The year 2025 saw a steep contraction in Thailand’s inbound arrivals, with the downturn attributed to decline across of number of source markets in Asia-Pacific, Europe. This major slump was driven by a handful of interconnected challenges, most notably the persistent concerns surrounding personal s ...

Thailand's booking category posted robust growth in 2025 supported by higher average expenditure. Travellers are increasingly utilising online channels, particularly mobile apps offered by both major international Online Travel Agencies (OTAs) like Agoda and Booking.com, and regional players like Tr ...

Inbound tourism to India is experiencing a slowdown in overall growth in 2025. The US and Bangladesh continue to rank amongst the leading source markets. American travellers are attracted to India’s rich cultural heritage, spiritual tourism - including yoga and pilgrimage sites - and unique wellness ...

In 2025, India’s travel industry continues to evolve amid economic challenges and shifting traveller preferences. While inbound tourism has slowed, domestic and outbound segments have shown resilience, supported by rising demand for experiential and affordable travel. Euromonitor International's Tra ...

Despite the sharp contraction in overall inbound visitor numbers in 2025, particularly from the Chinese market, Thailand’s travel sector was supported by underlying structural investment in digital and upscale experiences. Travel flows have been facilitated by increased airline capacity and connecti ...

In 2025, Indian online travel platforms are investing heavily in advanced technology solutions to enhance customer experience and stay competitive in a rapidly digitalising travel landscape. MakeMyTrip, a leading player in the sector, has introduced a multilingual trip planning assistant that suppor ...

Tourism Destination Market Insight: India (2025) Summary This report provides a thorough insight into the Indian domestic and inbound tourism market. The report looks at the ket trends affecting the Indian tourism market, as well as the types of tourism the region is popular for. The report offers a ...

Source Market Insight: India (2025) Summary GlobalData’s Tourism Source Market Insight: India report provides a thorough insight into India's domestic and outbound tourism market. The report looks at the profiles of Indian tourists and summarizes the key reasons why they travel. The report offers an ...

Travel in the Philippines has shown a mixed recovery in 2025. Domestic demand has driven growth, while international arrivals have recorded slower growth, impacted by softer outbound travel from key markets such as South Korea and China and ongoing geopolitical tensions. Arrivals from the US, Japan, ...

Retail value sales of booking are set to rise strongly in current terms in the Philippines in 2025, though not as quickly as in the previous year as travel behaviour has become more normalised after the post-pandemic rebound. Industry sentiment, however, remains positive. The Philippine Travel Agenc ...

Inbound arrivals are expected to grow in the Philippines in 2025. However, growth is expected to be significantly slower than in the previous year. South Korea is set to remain the country’s top source market, but arrivals are expected to drop significantly, a trend mirrored across ASEAN destination ...

Hong Kong's inbound travel sector is undergoing structural transformation as it adjusts to changing travel patterns from Mainland China, its largest source market. There has been a sluggish recovery in arrivals from Mainland Chinese tourists, who increasingly favour same-day excursions over overnigh ...

In 2025, inbound arrivals to Hong King, China continue to recover from the pandemic. The Hong Kong Tourism Board is targeting a return to 75% of pre-pandemic levels by the end of 2025. Mainland China remains the dominant source market, bolstered by policy enhancements, such as the expansion of the I ...

Further double-digit growth in retail current value sales is projected for booking in Malaysia over 2025. Across domestic and international tourism, the growing desire for distinctive, personalised experiences has been a key feature of development. This has provided notable opportunities for the fur ...

Travel is set to see significant current value growth in Indonesia in 2025. The Eid al-Fitr period remains the largest contributor to domestic tourism in Indonesia, in addition to several weekend holiday periods. There have been numerous aggressive discounts on train tickets, particularly during sch ...

Hong Kong’s travel booking industry in 2025 continues to be driven by a strong outbound market, although prevailing geopolitical tensions and a sluggish macroeconomic environment are leading to a preference for short-haul regional travel. While Fully Independent Travellers (FITs) consistently favour ...

Tourism flows in Malaysia, inbound, outbound and domestic, are projected to see strong growth in retail current value sales and number of trips over 2025. While slower than the dynamic increases seen since 2021, as the COVID-19 effect lessened, tourism flows in Malaysia continue to see a positive pe ...

Retail value sales of booking are set to rise in current terms in Indonesia in 2025. Key drivers of growth include massive discount promotions for airplane tickets, hotels, and so on, which are still being offered on certain dates, both online and offline. For example, major sales events offer 50% d ...

Travel in Malaysia continues to develop and grow in 2025. The number of inbound arrivals to Malaysia is set for strong growth in terms of number of trips and retail current value sales, supported by the government’s robust subsidies and marketing initiatives, such as the Travel Promotion Matching Gr ...

Inbound arrivals are expected to rise in Indonesia in 2025. The main reasons for growth include intensive promotions carried out by the Ministry of Tourism, especially those targeting the foreign tourist segment. Notable promotional activity has included the Wonderful Indonesia Journey event, which ...

China’s inbound arrivals witnessed dynamic growth in 2025, largely driven by extensions to the country’s visa-free policy and transit program. As of 17 July 2025, citizens of 46 countries with ordinary passports can enter China visa-free for up to 30 days, whilst citizens of 55 countries are eligibl ...

Within leisure travel, leisure experiences and attractions is one of the most dynamic growth categories, as travellers in China increasingly seek immersive experiences, such as outdoor adventures and wellness retreats. Leisure car rental is growing well as road trips remain popular with travellers. ...