Asia Tourism

Travel in China continues to expand at a steady pace over 2025. Inbound travel has gained momentum largely driven by the extension of China’s visa-free policy and transit program. As of 17 July 2025, citizens of 46 countries with ordinary passports can enter China visa-free for up to 30 days, whilst ...

Retail value sales of booking are set to rise in 2025. Taiwanese travellers are increasingly valuing flexibility and control in their travel experiences, with many choosing independent travel (FIT) instead of packaged tours. This trend is highlighted by their readiness to pay higher rates for flexib ...

Taiwan’s inbound tourism strategy is undergoing a strategic transformation in 2025, focusing on diversifying its visitor base and shifting from volume to value. High-potential Southeast Asian markets and long-haul source regions are being actively targeted, with promotional efforts centred on high-y ...

Inbound arrivals will increase in Taiwan in 2025. However, despite continued efforts to revitalise inbound tourism, Taiwan still faces challenges in returning to pre-pandemic visitor volume levels. The primary challenge for recovery remains the sluggish rebound from Mainland China, which was Taiwan’ ...

Turkey continues to rank among the world’s top tourist destinations in 2025 due to its rich culture, varied natural scenery, and cost-effective travel options. Positioned at the crossroads of Europe and Asia, it is also easily reachable from multiple regions. The country’s strong tourism infrastruct ...

Retail value sales of booking are set to grow strongly in current terms in Vietnam in 2025 thanks to rising travel demand from both international and domestic tourists. More foreign visitors are visiting Vietnam due to more relaxed visa rules and better promotion of the country’s attractions. Meanwh ...

Inbound arrivals are set to grow strongly in Vietnam in 2025. April was particularly notable, with more than 2 million foreign tourists arriving, a significant year-on-year increase and the highest monthly figure ever recorded according to government statistics. The surge was largely driven by key m ...

Turkey has further solidified its status as a leading global tourist destination, with tourist arrivals rising in 2025 compared to 2024. Although the rate of growth has been more moderate than the sharp post-pandemic rebound, it marks a return to steady expansion, supported by favourable macroeconom ...

In 2025, Vietnam’s travel industry is expected to experience remarkable growth driven by a strong recovery in both international and domestic tourism. More relaxed visa policies, including exemptions for 12 countries and the launch of a Golden Visa programme, have played a key role in attracting for ...

Rising online sales have significantly impacted the sales of travel intermediaries offline, particularly travel agencies. One of the main challenges is that offline prices, especially for flights, are often higher than those found on online platforms, largely due to discrepancies in pricing models w ...

In 2025, South Korea's travel industry is experiencing a fully-fledged rebound across both international and domestic markets. Inbound and outbound flows have surged following the reopening of borders, while domestic travel remains a resilient pillar amid economic uncertainty. A favourable exchange ...

Retail value sales of booking in Japan are increasing steadily in 2025, with online booking driven by travellers’ preference for convenience, flexibility and access to a wide range of accommodation options. Digital platforms have become the primary channel for both domestic and international reserva ...

South Korea’s booking market has experienced solid growth in 2025 with this being driven by the recovery of both outbound and domestic travel demand. Despite inflationary and cost of living pressures consumers have continued to travel. Instead, of abandoning their travel plans they have adjusted the ...

In 2025, Belgium’s travel industry continued to expand at a steady pace, with both inbound and outbound flows rising. Despite persistent inflation and wider economic pressures, Belgians remain eager to travel, driven by a growing need to escape and recharge more frequently. This has translated into ...

Travel in Japan in 2025 is experiencing solid value sales growth, led by continued strong demand in inbound travel. The most significant driver in 2025 is the return of Chinese tourists, historically Japan’s largest inbound market. This resurgence is amplified by a persistently weak yen, which has m ...

Inbound arrivals to South Korea have increased in 2025, driven by sustained recovery momentum following the pandemic. Japan and Southeast Asian countries have been the key contributors to this growth. For Japanese travellers, a weak yen and the availability of low cost carriers (LCCs) has made short ...

Within tourism flows in Japan, inbound arrivals continues to rise in 2025. The most significant contributor is the return of Chinese tourists, who have historically represented the largest share of Japan’s inbound market. In December 2024, the Japanese government announced a major relaxation of visa ...

The global river cruise market is anticipated to achieve a value of USD 20,822.16 million, advancing at a 10.86% during 2025-2035. A river cruise involves traveling along a river on a cruise vessel, offering scenic views and visits to riverside towns or landmarks. These cruises often feature fine di ...

The global scooter rental market has been witnessing significant growth in the recent years. Scooter rental services provide users an affordable, flexible, and convenient mode of transportation within cities. With growing traffic congestion and pollution levels in major cities worldwide, shared mobi ...

The LGBT tourism market is estimated to be valued at USD 357.00 Bn in 2025, growing at a compound annual growth rate (CAGR) of 7.8% from 2025 to 2032. The LGBT tourism market has seen tremendous growth over the past decade. Factors such as rising social acceptance of LGBT community and its inclusio ...

The educational tourism market is estimated to be valued at USD 531.32 Bn in 2025, growing at a compound annual growth rate (CAGR) of 13% from 2025 to 2032. Educational tourism is one of the fastest growing segments of the tourism industry. It involves people travelling internationally or domestica ...

Sports tourism is a growing phenomenon worldwide. It refers to trips and visits undertaken by sports enthusiasts to attend sports events or to participate actively in various sporting activities. Major activities included under sports tourism are extreme sports events, water sports, winter sports, g ...

Global business tourism market has witnessed significant growth over the past few years. Business tourism refers to travels undertaken for purposes of business interactions, conferences, exhibitions, trade shows and other business events. It contributes substantially to the GDP of many economies glo ...

Tourism And Hotel Market In Indonesia 2025-2029 The tourism and hotel market in indonesia is forecasted to grow by USD 11443.8 mn during 2024-2029, accelerating at a CAGR of 6.5% during the forecast period. The report on the tourism and hotel market in indonesia provides a holistic analysis, market ...

Hotel Market In Vietnam 2025-2029 The hotel market in vietnam is forecasted to grow by USD 5331.3 mn during 2024-2029, accelerating at a CAGR of 21.1% during the forecast period. The report on the hotel market in vietnam provides a holistic analysis, market size and forecast, trends, growth drivers, ...