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Retail Adult Incontinence in Colombia

Publisher Euromonitor International
Published Apr 28, 2026
Length 36 Pages
SKU # EP21171552

Description

Retail adult incontinence in Colombia experienced strong growth in 2025, climbing 10% in current value terms to reach COP466 billion, indicating successful premiumisation and a consumer willingness to pay more for advanced features. Volume sales also delivered a healthy performance in 2025, reaching 175 million units and growth of 6% year-on-year. This outpaced average growth rates for many fast-moving consumer goods in the region, driven by ongoing innovation and consumer demand for discretion...

Euromonitor International's Retail Adult Incontinence in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

36 Pages
Retail Adult Incontinence in Colombia
Euromonitor International
April 2026
List Of Contents And Tables
RETAIL ADULT INCONTINENCE IN COLOMBIA
Key Data Insights
2025 Developments
Skincare Innovations Accelerate Premium Sales
Key Industry Trends
CHART 1 Key Industry Trends for Retail Adult Incontinence
Industry Performance
CHART 2 Tena Revamps Image
Brands Offering Inclusive and Lifestyle-Orientated Solutions Boost Growth
CHART 3 Tena Addresses Consumer Needs
E-Commerce Offers Convenient and Discreet Solutions
CHART 4 Value Sales 2020-2030
CHART 5 Volume Sales 2020-2030
CHART 6 Value Sales by Category 2025
What's Next?
Growing Ageing Population to Sustain Demand for Retail Adult Incontinence
Female Health Needs and Destigmatisation to Continue Driving Sales
Tena’S Premium Pricing to Slow Light Incontinence Adoption Despite Demand
CHART 7 Analyst Insight for Retail Adult Incontinence
CHART 8 Forecast Value Sales 2020-2030
CHART 9 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Tena Sustains Dominance through Exclusive Light Incontinence Offer
CHART 10 Company Shares 2025
CHART 11 Brand Shares 2025
Channels
Health and Beauty Specialists Leverage Promotions to Drive Sales
CHART 12 Retail Channels 2020-2025
Economic Context
CHART 13 Economic Context for Retail Adult Incontinence
CHART 14 Real Gdp Growth 2020-2030
CHART 15 Inflation 2020-2030
Consumer Context
CHART 16 Consumer Context for Retail Adult Incontinence
CHART 17 Population 2020-2030
CHART 18 Consumer Expenditure 2020-2030
CHART 19 Population by Generation 2025
Country Reports Disclaimer
CHART 20 Key Industry Trends for Tissue and Hygiene
CHART 21 Discounters Offer Premium Products at Affordable Prices
CHART 22 New improvements to Familia
CHART 23 Huggies Dermacare Diapers
CHART 24 Value Sales 2020-2030
CHART 25 Value Sales by Category 2025
CHART 26 Analyst Insight for Tissue and Hygiene
CHART 27 Forecast Value Sales 2020-2030
CHART 28 Forecast Value Sales by Category 2025-2030
CHART 29 Company Shares 2025
CHART 30 Brand Shares 2025
CHART 31 Retail Channels 2020-2025
CHART 32 Economic Context for Tissue and Hygiene
CHART 33 Real Gdp Growth 2020-2030
CHART 34 Inflation 2020-2030
CHART 35 Consumer Context for Tissue and Hygiene
CHART 36 Population 2020-2030
CHART 37 Consumer Expenditure 2020-2030
CHART 38 Population by Generation 2025
TISSUE AND HYGIENE IN COLOMBIA
Executive Summary
Affordability Trend Drives Value-Based Demand as Consumers Shift Spending
Key Data Insights
Key Industry Trends
Industry Performance
Premiumisation Trend Builds as Consumers Demand Enhanced Features
Huggies Dermacare Elevates Skin Health and Product Innovation for Families
What's Next?
Private Label Upgrades Products and Commercial Brands Intensify Innovation
Ageing Demographic to Accelerate Growth for Convenient and Discreet Formats
Eco Claims in Disposable Products Gain Traction While Reusable Products Remain Niche
Competitive Landscape
Essity and Tecnoquímicas Defend Share as Private Label Competition Intensifies
Channels
Discounters Capture Household Spending as Private Label Widens Appeal
E-Commerce Expands Reach via Pharmacy Apps and Rapid Delivery
Economic Context
Consumer Context
Country Reports Disclaimer

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