Category: General Cosmetics & Personal Care
Europe General Cosmetics & Personal Care
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Mass Beauty and Personal Care in Hungary
... driven by a shift towards the year-round use of sun care products, with consumers increasingly adopting daily routines rather than reserving these products solely for sunnier weather. This change was primarily motivated by the desire ... Read More
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Mass Beauty and Personal Care in Slovakia
... pressures and overall price stabilisation, growth remains robust. Slovak consumers now demand premium-style quality even from mass-market products; they expect lower-priced items to boast attractive packaging, appealing fragrances and pleasant textures. While some compromises are ... Read More
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Premium Beauty and Personal Care in Slovakia
... bolstered by strong demand that enabled a faster recovery in retail volume. Social media platforms such as Instagram and TikTok played a crucial role in influencing and promoting these premium products. Euromonitor International's Premium Beauty ... Read More
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Mass Beauty and Personal Care in Finland
... International's Mass Beauty and Personal Care in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you ... Read More
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Premium Beauty and Personal Care in Hungary
... in Hungary, which is significantly impacting the premium beauty market. This consumer base is driving increased demand for anti-ageing and advanced sun protection products. As consumers adopt a more serious approach to skincare, they are ... Read More
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Premium Beauty and Personal Care in Bulgaria
... the premium segment as Generation Z and Millennials are more likely to splurge on premium brands, notably in fragrances and skin care. Premium fragrances was the largest category in 2024, supported by the ongoing popularity ... Read More
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Beauty and Personal Care in Hungary
... and changing consumer preferences for high-quality and effective products. Euromonitor International's Beauty and Personal Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Mass Beauty and Personal Care in Bulgaria
... inflationary pressures in the country. Nonetheless, retail value growth slowed in the mass segment compared to 2023, as prices fell slightly. Consumers chose to make cutbacks and trade-offs in some areas of beauty and personal ... Read More
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Retail Adult Incontinence in Estonia
... around incontinence fades, people are more comfortable buying them. Education on incontinence care has also improved, encouraging more people to seek reliable solutions. In addition, manufacturers are making products more discreet, comfortable, and skin-friendly, which ... Read More
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Tissue and Hygiene in Lithuania
... to a growing number of immigrants in the country. The war in Ukraine has led to an influx of migrants from Ukraine and Belarus, among other countries. Promotional efforts are key in tissue and hygiene, ... Read More
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Wipes in Austria
... efficient solution to clean their baby’s skin. Moreover, wipes are a key part of the hygiene process when changing diapers, especially when on-the-go. Parents were still keen to prioritise the care of their children, despite ... Read More
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Wipes in Lithuania
... base. Additionally, wipes, often considered non-essential commodities, witnessed a decline in demand as households grappled with economic uncertainties. Seasonality is a clear driver in this category as consumers typically purchase more personal wipes during the ... Read More
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Rx/Reimbursement Adult Incontinence in Lithuania
... allowance of adult incontinence products provided under prescription. With consumers able to access more products under prescription, retail sales plummeted in 2023, with the government effectively subsidising more sales via Rx. Euromonitor International's Rx/Reimbursement adult ... Read More
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Rx/Reimbursement Adult Incontinence in Latvia
... adult incontinence products, reflecting the importance of these products to many ageing individuals. This trend underscores the pressing need for policymakers and healthcare providers to anticipate and address the evolving needs of the elderly population, ... Read More
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Retail Adult Incontinence in Lithuania
... sales in Lithuania, which receives state support. Nonetheless, the year 2024 posted good results in comparison to the collapse in 2023 when retail sales lost significant volumes due to the expansion of Rx supply. Volume ... Read More
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Wipes in Latvia
... wipes was limited by a declining birth rate amid elevated immigration, with growth in retail current value sales mainly driven by price increases, rather than rising volume sales. Euromonitor International's Wipes in Latvia report offers ... Read More
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Retail Adult Incontinence in Latvia
... over remained the main driver. However, sales of adult incontinence products via Rx are almost as large as retail value sales of these products in Latvia. Euromonitor International's Retail Adult Incontinence in Latvia report offers ... Read More
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Tissue and Hygiene in Estonia
... driven by the pandemic. With consumers no longer stockpiling products and hygiene routines returning to normal, growth is now in line with pre-pandemic levels. Euromonitor International's Tissue and Hygiene in Estonia report offers a comprehensive ... Read More
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Tissue and Hygiene in Austria
... players in 2024. In addition, economic uncertainty had a strong influence on purchasing decisions as consumers grappled with higher costs of living. Consumer demand for value remained important leading consumers to opt for private label ... Read More
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Away-From-Home Tissue and Hygiene in Austria
... of away-from-home tissue and hygiene slowed as demand patterns began to normalise in the post-pandemic era. Indeed, demand for tissue and hygiene products within public and private sector organisations had received a boost when the ... Read More
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Away-From-Home Tissue and Hygiene in Lithuania
... hindering growth potential. Toilet paper remains the dominant category in away-from-home tissue and hygiene, although growth was stagnant due to the decline in horeca sales in 2024. Demand from offices and other public spaces remained ... Read More
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Rx/Reimbursement Adult Incontinence in Austria
... reimbursed adult incontinence products. An ageing population positively impacts demand for Rx/reimbursement adult incontinence, as the likelihood of suffering from incontinence increases with age. Many Austrian consumers are consulting doctors more frequently... Euromonitor International's Rx/Reimbursement ... Read More
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Wipes in Estonia
... lifestyles and more travel. The habit of using wipes for hygiene, which increased during the pandemic, has not waned. In addition, more eco-friendly and biodegradable wipes are becoming available, attracting consumers looking for more sustainable ... Read More
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Tissue and Hygiene in Latvia
... effort to support volume sales in the face of increasing private label competition. The boost to demand provided by COVID-19 is fading, as restrictions are eased and daily routines normalize. However, the heightened awareness of ... Read More
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Retail Adult Incontinence in Austria
... adult incontinence was the largest category within retail adult incontinence in 2024. More active older consumers seek these discreet, comfortable, and highly absorbent products and look for premium solutions for both light adult incontinence due ... Read More
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