Italy General Cosmetics & Personal Care

Rx/reimbursement adult incontinence continued to decline in both volume and current value terms in Italy in 2024 as the National Sanitary System lowered budgets to tackle the country’s massive debt. The basic comfort of these products, coupled with growing consumer acceptance of partial out-of-pocke ...

Retail adult incontinence in Italy continued to rise in 2024, driven by a silver-age population maintaining more active lifestyles and by gaps in the National Sanitary System, which mainly provides heavy adult incontinence solutions that do not address moderate needs. Stigma around adult incontinenc ...

In 2024, away-from-home (AFH) tissue and hygiene in Italy increased in value sales terms, although more moderately than in previous years. After the pandemic, the channel experienced rapid growth as people tried to resume social lives that had been curtailed by lockdowns. However, once inflation beg ...

In 2024, tissue and hygiene in Italy increased both in value and volume, although growth was more moderate than during the Covid years. High inflation was eroding consumers’ spending capabilities, pushing them to focus on the most necessary products and to cut back on visits to restaurants, holidays ...

Wipes in Italy saw a slight decline in value terms in 2024, following years of growth caused by the pandemic and an increase in unit prices. After the pandemic, consumers remained focused on hygiene, although more moderately compared to peak years. At a difficult economic time when people struggled ...

In 2024, retail tissue in Italy continued to see growth in both value and volume sales, reflecting local consumers’ sustained appreciation of tissue products for their convenience and perceived environmental benefits. Paper products enjoy strong recognition for being supportive of natural ecosystems ...

The Italian Hand Sanitizer Market Report Description This report presents a comprehensive overview of the Italian hand sanitizer market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the ...

The Italian Personal Care Industry Report Description This report presents an overview of the Italian personal care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It is a comprehens ...

Pharmacies continued to perform well in Italy in 2024, achieving growth in both the number of outlets and in current value terms, backed by the expansion of leading pharmacy groups. Nonetheless, pharmacies experienced significant growth in the online channel, with e-commerce players gaining share fr ...

Personal Care Appliances in Italy Sales of personal care appliances saw relatively flat growth in retail volume terms in 2024, representing an improvement on the decline seen in the previous year. During times of economic uncertainty consumers tend to visit professional beauty salons and hairdresser ...

Innovation: Beauty, Health and Home in Italy This report provides valuable insights into product innovation in Italy, analysing data from Euromonitor’s Innovation platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity. Euromon ...

Italy Hand Sanitizer Market Report by Product Type (Alcoholic, Non-Alcoholic), Product Form (Gel, Liquid, Foam, Spray, and Others), End User (Hospital, Households, Restaurants and Hotels, and Others), Ingredient (Natural, Organic, Synthetic), Pack Size (Small, Medium, Large), Distribution Channel (P ...

Beauty and Personal Care Packaging in Italy In 2023, HDPE bottle packaging continued to be the leading pack type in beauty and personal care in Italy due to several key factors. Its superior strength and durability make it an ideal choice for protecting various beauty and personal care products from ...

Personal Hygiene in Italy Summary Personal Hygiene in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics ...

Rx/Reimbursement Adult Incontinence in Italy Rx/reimbursement adult incontinence remained in a slump in Italy in 2023, as the government continues to reduce its spending in the healthcare system. In 2024, public expenditure in hospitals and so-called “Community Health Houses” will be further decreas ...

Retail Adult Incontinence in Italy Italy’s ageing population continued to support value sales in retail adult incontinence in 2023. Here we also note cross-category trends which focus on wellbeing and helping to enhance the quality of consumers’ lives and their overall holistic health. Adult inconti ...

Wipes in Italy Consumers’ remained price-sensitive in Italy in 2023, which translates into the popularity of discounter stores for products such as wipes. Indeed, non-food discounter stores offer lower prices for many basic and essential products, which is notable through the expansion of retailers ...

Retail Tissue in Italy Value sales in retail tissue were supported by inflationary pressures surrounding the paper industry in Italy in 2023. The paper industry is highly energy intensive, including in terms of water volumes used, thus costs have skyrocket for manufacturers in light of global geopol ...

Health and Beauty Specialists in Italy Health and beauty specialists saw moderate growth in current value terms in 2023, although this was largely the result of price inflation rather than an increase in demand. When it comes to pharmacies small and independent players account for most sales and mos ...

Tissue and Hygiene in Italy Tissue and hygiene continued to see healthy value growth in Italy in 2023, supported by inflationary pressures which have pushed up unit prices. Meanwhile, this same inflationary environment is causing price-sensitivity in consumers, thus, many people are progressively re ...

Away-From-Home Tissue and Hygiene in Italy Trends in hospitals and the healthcare system in Italy have been influencing the performance of away-from-home (AFH) tissue and hygiene through 2023. In 2022, Italy faced an increase in hospitalisations for health issues other than those connected to COVID- ...

Italy Essential Oil Market Overview, 2028 Italy has a rich history of using essential oils for medicinal and aromatic purposes. Ancient civilizations, including the Romans and Egyptians, valued Italian oils for their quality. Italy is renowned for its production of citrus essential oils, especially ...

Italy Personal Hygiene Market Summary, Competitive Analysis and Forecast to 2027 Summary Personal Hygiene in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions ...

Italy Egg Phosphatidylcholine Market Databank The Italy Egg Phosphatidylcholine market was valued at $2.3 Million in 2020, and is projected to reach $3.7 Million by 2029 growing at a CAGR of 5.70% from 2021 to 2029. Pharmaceutical segment is expected to be the highest contributor to this market, wit ...

Italy Personal Hygiene Market Summary, Competitive Analysis and Forecast, 2017-2026 Summary Personal Hygiene in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-21, and forecast to 2026). The profile also contains ...