Category: General Cosmetics & Personal Care
Bulgaria General Cosmetics & Personal Care
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Premium Beauty and Personal Care in Bulgaria
... the premium segment as Generation Z and Millennials are more likely to splurge on premium brands, notably in fragrances and skin care. Premium fragrances was the largest category in 2024, supported by the ongoing popularity ... Read More
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Mass Beauty and Personal Care in Bulgaria
... inflationary pressures in the country. Nonetheless, retail value growth slowed in the mass segment compared to 2023, as prices fell slightly. Consumers chose to make cutbacks and trade-offs in some areas of beauty and personal ... Read More
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Retail Tissue in Bulgaria
... buy some additional retail tissue products improved, notably paper towels. Toilet paper is the largest category, but this mature subcategory has seen a decline in sales after a good performance during the pandemic years. Napkins ... Read More
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Retail Adult Incontinence in Bulgaria
... creating a higher incidence of urological problems in the country, since incontinence can naturally occur with age and alongside different illnesses, such as multiple sclerosis, diabetes, arthritis or Parkinson's disease. Moderate/heavy adult incontinence is t... ... Read More
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Tissue and Hygiene in Bulgaria
... in Bulgaria has strengthened since the COVID-19 pandemic, with consumers buying products to maintain personal hygiene levels. Volume growth was supported by a slight recovery in population trends with just fractional decline of 0.03% in ... Read More
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Bulgaria: Hand Sanitizer Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the hand sanitizer market in Bulgaria and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Health and Beauty Specialists in Bulgaria
... discretionary spending, leading many consumers to cut back on non-essential beauty purchases. However, in 2024, real incomes showed signs of recovery, allowing consumers to spend more freely on personal care and beauty products. Euromonitor International's ... Read More
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Retail Tissue in Bulgaria
... less essential, but consumers were put off by price increases and fewer promotions. Boxed facial tissues declined marginally as consumption continued to normalise in the post-pandemic era. The mature toilet paper category registered falling volume ... Read More
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Retail Adult Incontinence in Bulgaria
... demand was due mainly to an expansion of the consumer base for these products. Older people are generally more prone to problems in the urinary tract. Still, many diseases, like multiple sclerosis, diabetes, arthritis or ... Read More
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Tissue and Hygiene in Bulgaria
... some slight increases, as most producers grappled with high costs. The unfavourable demographic situation in Bulgaria is negatively impacting sales of tissue and hygiene. In 2022, the Bulgarian population declined by a record 5.7%, according ... Read More
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