Category: General Cosmetics & Personal Care
Lithuania General Cosmetics & Personal Care
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Mass Beauty and Personal Care in Lithuania
... mass beauty and personal care dominated in less added-value categories, such as bath and shower. Mass beauty and personal care was also the dominant presence in categories where consumers do not see the point in ... Read More
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Premium Beauty and Personal Care in Lithuania
... 2023, albeit when high inflation skewed increments. In general, the review period was a very positive time for premium beauty and personal care in Lithuania, when a solid base for premium products was laid. Fragrances ... Read More
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Tissue and Hygiene in Lithuania
... to a growing number of immigrants in the country. The war in Ukraine has led to an influx of migrants from Ukraine and Belarus, among other countries. Promotional efforts are key in tissue and hygiene, ... Read More
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Wipes in Lithuania
... base. Additionally, wipes, often considered non-essential commodities, witnessed a decline in demand as households grappled with economic uncertainties. Seasonality is a clear driver in this category as consumers typically purchase more personal wipes during the ... Read More
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Rx/Reimbursement Adult Incontinence in Lithuania
... allowance of adult incontinence products provided under prescription. With consumers able to access more products under prescription, retail sales plummeted in 2023, with the government effectively subsidising more sales via Rx. Euromonitor International's Rx/Reimbursement adult ... Read More
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Retail Adult Incontinence in Lithuania
... sales in Lithuania, which receives state support. Nonetheless, the year 2024 posted good results in comparison to the collapse in 2023 when retail sales lost significant volumes due to the expansion of Rx supply. Volume ... Read More
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Away-From-Home Tissue and Hygiene in Lithuania
... hindering growth potential. Toilet paper remains the dominant category in away-from-home tissue and hygiene, although growth was stagnant due to the decline in horeca sales in 2024. Demand from offices and other public spaces remained ... Read More
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