Turkey: Fortified Wine Market and the Impact of COVID-19 on It in the Medium Term
The fortified wine market in Turkey was equal to 13.00 million USD (calculated in retail prices) in 2015. Until 2025, the wine market in Turkey is forecast to reach 28.12 million USD (in retail prices), thus increasing at a CAGR of 8.16% per annum for the period 2020-2025. This is a decrease, compared to the growth of about 8.48% per year, registered in 2015-2019.
The average consumption per capita in value terms reached 0.17 USD per capita (in retail prices) in 2015. In the next five years, it grew at a CAGR of 6.66% per annum. In the medium term (by 2025), the indicator is forecast to speed up its growth and increase at a CAGR of 7.75% per annum.
Major trends on the fortified wine market are closely linked with the growing health and wellness trend and the increasing consumption of low and non-alcohol beverages. In particular, in the area of cocktail making, fortified wines such as port and vermouth are more frequently used in the last few years, since they keep alcohol levels down. Moreover, owing to customers’ high expectations regarding taste and demand for sophisticated flavors, the market observes a reviving interest in vermouth. Its versatile aromatic flavor profile makes it ideal for the expanding cocktail culture.
Regionally, sherry and madeira have seen a significant resurgence in the USA and the UK in the last few years, partially driven by restaurants’ efforts to match them with all courses of the meal. In addition, younger consumers are also showing increased interest in the category in recent years, following the rise of cocktail culture.
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This report presents a strategic analysis of the Turkish fortified wine market and a forecast for its development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market volume and value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth and demand drivers, challenges, etc. This is one of the most comprehensive reports about the Turkish fortified wine market, offering unmatched value, accuracy and expert insights.
The purpose of the report is to describe the state of the Turkish fortified wine market and to present real and expert-verified information about the volumes, values, dynamics, segmentation and characteristics of consumption, prices, imports, and exports. The report also presents a forecast for the market development in the short and medium term and the impact COVID-19 has and will have on it. In addition, the report presents an elaborate analysis of the main market participants, industry trends and insights, growth and demand drivers and challenges and all other factors, influencing the market development.
Questions This Report Answers
The report on the Turkish fortified wine market covers:
• Market volume, value and dynamics for the last five years;
• Analysis of the factors, influencing the market development (market trends and insights, drivers and challenges) and the impact COVID-19 has and will have on the market in both the short and the medium term;
• Value chain analysis and structure of price formation;
• Analysis of retail price levels and their dynamics for the last five years;
• Analysis of the major international trade flows;
• Volume, value, dynamics, and analysis of imports for the last five years;
• Volume, value, dynamics, and analysis of exports for the last five years;
• Volume and dynamics of the average import and export prices for the last five years;
• Volume, value, dynamics, and analysis of per capita consumption for the last five years;
• Forecast for market development in the medium term;
• Characteristics of the main players on the market;
• Analysis of the competitive landscape;
• Importance of the HoReCa channel (on-trade vs. off-trade consumption);
• Market shares of the main market players;
• Distribution channels for retail sales;
• Five Forces analysis;
• Analysis and forecast for the global economy and demographics.
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• Strategically assess growth potential, opportunities, demand drivers and challenges on the market;
• Strategically assess the importance of the HoReCa channel on the market;
• Discover the importance of each distribution channel for the retail market;
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This report presents data, which is:
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Who Is This Report for?
This report is for people who already are actively working on this market, representatives of producers, distributors, importers, exporters, wholesalers, retailers, suppliers:
• Industry C Level executives;
• Industry strategists;
• Marketing professionals;
• Business development professionals;
• Product developers;
• Product marketers and strategists;
• Product managers;
• Project managers;
This report is also for people, not directly or actively involved in the market, representatives of investors, consultants, advisors and financial institutions:
• Management consultants;
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This research report has been prepared using the proven WMStrategy’s methodology, including a blend of qualitative and quantitative data. The information comes from official sources and insights from market experts (representatives of the main market participants), gathered by semi-structured interviews. For this particular report, more than 10 market expert interviews have been conducted with experts from the leading market companies (producers, distributors, retailers, suppliers, etc.). The full list of interviewed experts and a detailed methodology are available upon request.
This report covers the following product groups:
• Fortified wine (including all types of wines that have been strengthened with additional alcohol like Sherry, Madeira, Port wine, Vermouth; excluding still wine, sparkling wine, rice wine).
This is the most valuable, detailed (COVID-19 updated) and comprehensive report about the Turkish fortified wine market currently available! We also offer similar reports, covering every global country and region separately and offer special terms for bundle purchases. So, if you are interested in the Turkish fortified wine market, this research report will provide you with reliable, expert-verified and real market data you can safely and confidently base your decisions on. In a quick and hassle-free way, it will provide you with a strategic analysis of the market, its recent and future development. In addition, this solution will save you time and money while presenting you all the necessary information, empowering you to make informed commercial decisions and move your business forward!
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