Togo: Roast Coffee Market and the Impact of COVID-19 on It in the Medium Term
The roast coffee market in Togo was equal to 9.10 million USD (calculated in retail prices) in 2015. Until 2025, the coffee market in Togo is forecast to reach 22.42 million USD (in retail prices), thus increasing at a CAGR of 7.80% per annum for the period 2020-2025. This is a decrease, compared to the growth of about 11.77% per year, registered in 2015-2019.
The average consumption per capita in value terms reached 1.26 USD per capita (in retail prices) in 2015. In the next five years, it grew at a CAGR of 8.87% per annum. In the medium term (by 2025), the indicator is forecast to slow down its growth and increase at a CAGR of 5.28% per annum.
In accordance with the advancement of consumers’ environmental and ethical consciousness, certified coffee is gaining popularity over the last few years. Particularly on the European market, both production and sales of sustainably-produced coffee have surged more than the segment of conventional coffee. Furthermore, desire for organic coffee is also growing, since it is free from chemicals and pesticides and is considered safer. When it comes to coffee pods in the US, despite being one of the fastest-growing categories, since 2016, they have been experiencing a slower growth, compared to previous years. In general, roasted coffee generated the most revenue within the coffee segment in 2019.
Today, coffee is mostly perceived as an artisanal product, rather than just an energy drink. Therefore, most of the coffee drinkers prefer locally owned coffee shops and high-quality and specialized coffee products such as flavored coffee. They are also willing to pay more for a unique coffee experience that impact all senses. As a result, coffee roasters and baristas incorporate new techniques by exploring the properties of coffee, such as cold coffee brewing with nitrogen.
When it comes to corporate restructurings, mergers and acquisition deals have been especially popular in the coffee market in recent years. One of the most recent and biggest mergers is the deal between the two companies Keurig Green Mountain, Inc. and Dr Pepper Snapple Group, Inc. In 2019, both companies merged to create Keurig Dr Pepper, a new global player in the beverage industry. The company’s portfolio focuses on coffee, soft drinks, tea, water, juice and mixers.
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This report presents a strategic analysis of the Togolese roast coffee market and a forecast for its development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market volume and value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth and demand drivers, challenges, etc. This is one of the most comprehensive reports about the Togolese roast coffee market, offering unmatched value, accuracy and expert insights.
The purpose of the report is to describe the state of the Togolese roast coffee market and to present real and expert-verified information about the volumes, values, dynamics, segmentation and characteristics of consumption, prices, imports, and exports. The report also presents a forecast for the market development in the short and medium term and the impact COVID-19 has and will have on it. In addition, the report presents an elaborate analysis of the main market participants, industry trends and insights, growth and demand drivers and challenges and all other factors, influencing the market development.
Questions This Report Answers
The report on the Togolese roast coffee market covers:
• Market volume, value and dynamics for the last five years;
• Analysis of the factors, influencing the market development (market trends and insights, drivers and challenges) and the impact COVID-19 has and will have on the market in both the short and the medium term;
• Value chain analysis and structure of price formation;
• Analysis of retail price levels and their dynamics for the last five years;
• Analysis of the major international trade flows;
• Volume, value, dynamics, and analysis of imports for the last five years;
• Volume, value, dynamics, and analysis of exports for the last five years;
• Volume and dynamics of the average import and export prices for the last five years;
• Volume, value, dynamics, and analysis of per capita consumption for the last five years;
• Forecast for market development in the medium term;
• Characteristics of the main players on the market;
• Analysis of the competitive landscape;
• Importance of the HoReCa channel (on-trade vs. off-trade consumption);
• Market shares of the main market players;
• Distribution channels for retail sales;
• Five Forces analysis;
• Analysis and forecast for the global economy and demographics.
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• Track and identify key market trends and insights and key drivers behind recent market changes and see the impact COVID-19 has and will have on the market in both the short and the medium term;
• Strategically assess growth potential, opportunities, demand drivers and challenges on the market;
• Strategically assess the importance of the HoReCa channel on the market;
• Discover the importance of each distribution channel for the retail market;
• Build and execute upon a strong strategy based on verified market data and expert insights;
• Discover how the market performed in the past (in the last 3 years) and how it will perform in the future (in the next 6 years);
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• Company evaluation;
• Mergers and acquisitions.
Who Is This Report for?
This report is for people who already are actively working on this market, representatives of producers, distributors, importers, exporters, wholesalers, retailers, suppliers:
• Industry C Level executives;
• Industry strategists;
• Marketing professionals;
• Business development professionals;
• Product developers;
• Product marketers and strategists;
• Product managers;
• Project managers;
This report is also for people, not directly or actively involved in the market, representatives of investors, consultants, advisors and financial institutions:
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This research report has been prepared using the proven WMStrategy’s methodology, including a blend of qualitative and quantitative data. The information comes from official sources and insights from market experts (representatives of the main market participants), gathered by semi-structured interviews. For this particular report, more than 10 market expert interviews have been conducted with experts from the leading market companies (producers, distributors, retailers, suppliers, etc.). The full list of interviewed experts and a detailed methodology are available upon request.
This report covers the following product groups:
• Roast coffee (including coffee pads and pods (single-serve coffee), ground coffee beans and whole coffee beans; excluding instant coffee and ready-to-drink coffee (RTD coffee)).
This is the most valuable, detailed (COVID-19 updated) and comprehensive report about the Togolese roast coffee market currently available! We also offer similar reports, covering every global country and region separately and offer special terms for bundle purchases. So, if you are interested in the Togolese roast coffee market, this research report will provide you with reliable, expert-verified and real market data you can safely and confidently base your decisions on. In a quick and hassle-free way, it will provide you with a strategic analysis of the market, its recent and future development. In addition, this solution will save you time and money while presenting you all the necessary information, empowering you to make informed commercial decisions and move your business forward!
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