The Future of the Grocery Retail Market in Kenya to 2021
This report provides in depth data on the grocery retail market in Kenya. It features historic data and five year forecasts for market value and per capita spend in the grocery market. Our data also includes the number of outlets in the store universe by channel and channel values for open market vendors, small stores and kiosks, medium stores, supermarkets, hypermarkets and forecourt retailers.
It also analyses the competitive landscape in Kenya with data on the leading domestic and international store networks. Trendtype's proprietary data supports a detailed analysis of the risks and market opportunity in Kenya and assesses its market attractiveness for retailers.
- Assess the key drivers of grocery retail market growth in Kenya
- Quantify the size of the grocery retail market with forecasts through to 2021
- Understand the size and structure of the store universe in Kenya
- Quantify sales by channel and the size of the modern and traditional channels
- Identify the leading domestic and international supermarket chains and the competitive landscape
- Analyse the market opportunity, attractiveness, risk factors and future outlook for Kenya
- What are the key drivers of the grocery retail market in Kenya?
- What is the market size and value of the grocery retail market?
- What is size and structure of the store universe?
- What is the value of each grocery retail channel?
- Who are the leading domestic and international supermarket chains?
- What are the winning strategies for success in Kenya?
- How attractive is Kenya as a grocery retail market compared to other countries in Africa and East Africa?
- How will grocery retail spend overall and per capita grow through to 2021?
- Kenya is the second largest grocery retail market in East Africa, after Ethiopia.
- Perhaps surprisingly for a market many consider well developed, per capita spending levels are ranked only 22nd in Africa.
- Living standards are, however, among the highest in East Africa and above those in direct neighbours.
- Between 2012 and 2016, the grocery retail market in Kenya gained more than $3bn in value, although there are concerns around the pace of economic growth in 2017.
- Kenya's modern trade is well developed for the region, but its outstanding feature is the large number of domestic and regional supermarket players.
- EXECUTIVE SUMMARY
- Market Size and Growth
- General Market Dynamics
- Chapter 1: COUNTRY PROFILE
- Country Profile
- Map and Major Cities
- Population
- Gross Domestic Product
- Living Standards
- Chapter 2: RISK AND BUSINESS ENVIRONMENT
- Risk
- How Easy is it to do Business?
- Chapter 3: GROCERY RETAIL MARKET SIZE
- Introduction
- Grocery Market Size
- Grocery Retail Spend Per Capita
- Chapter 4: GROCERY RETAIL CHANNELS AND DISTRIBUTION
- Channel Definitions
- Traditional Channel Definitions
- Modern Channel Definitions
- Size of the Outlet Universe
- Grocery Retail Sales by Channel
- Modern vs. Traditional Trade
- Chapter 5: LEADING GROCERY RETAILERS
- Grocery Retail Competitive Landscape
- Domestic Grocery Retailers
- International Grocery Retailers
- Chapter 6: GROCERY RETAIL MARKET ATTRACTIVENESS
- Grocery Market Attractiveness
- Chapter 7: GROCERY RETAIL MARKET FORECASTS
- Grocery Sales Forecast
- Grocery Retail Sales Per Capita Forecast
- HOW TO CONTACT US
- Table of Figures
- Figure 1: Country Profile - Kenya, 2017
- Figure 2: Map and Major Cities - Kenya
- Figure 3: Population - Kenya (thousands of inhabitants), 2016-2021f
- Figure 4: GDP - Kenya (current, $M), 2016-2021f)
- Figure 5: Trendtype Living Standards Score - Kenya, 2015-2016
- Figure 6: Trendtype Living Standards Score Heat Map - East Africa, 2015-2016
- Figure 7: Country Risk Index - Kenya, Q2 2017
- Figure 8: Country Risk Heat Map - East Africa, Q2 2017
- Figure 9: Business Environment Index - Kenya, 2017
- Figure 10: Ease of Doing Business - Africa, 2017
- Figure 11: Logistics Performance Index - Africa, 2017
- Figure 12: Competitiveness Index- Africa, 2017
- Figure 13: Grocery Retail Market Development Model
- Figure 14: Grocery Retail Sales - Kenya (current, $M), 2012-2016
- Figure 15: Grocery Retail Sales - Kenya (current, KSh) 2012-2016
- Figure 16: Grocery Retail Sales per capita - Kenya (current, $M), 2012-2016
- Figure 17: Grocery Retail Sales per capita Heat Map - East Africa, 2016
- Figure 18: Traditional Channels Definitions
- Figure 19: Modern Channels Definitions
- Figure 20: Grocery Outlet Universe by Channel - Kenya (no. of outlets), 2017f
- Figure 21: Grocery Retail Sales by Channel - Kenya (% sales by value), 2017f
- Figure 22: Grocery Retail Sales by Channel - Kenya (current, $m), 2017f
- Figure 23: Grocery Retail Sales by Channel - Kenya and East Africa (% sales by value), 2017f
- Figure 24: Modern vs. Traditional Trade - Kenya and East Africa (% sales by value), 2017f
- Figure 25: Assessment of Retailer Network Strength and Format Diversification in Kenya
- Figure 26: Grocery Retail Investment Outlook for Kenya
- Figure 27: Market Opportunity vs. Market Maturity - East Africa, 2017f
- Figure 28: Market Opportunity vs. Market Stability - East Africa, 2017f
- Figure 29: Market Opportunity vs. Competitive Landscape - East Africa, 2017f
- Figure 30: Grocery Retail Sales Forecast - Kenya (current, $m), 2017-2021f
- Figure 31: Grocery Retail Sales per capita Forecast - Kenya (current, $m), 2017-2021f
- Table of Tables
- Table 1: Major Cities and Populations - Kenya
- Table 2: Grocery Retail Sales per capita - Kenya (current, KSh) 2012-2016
- Table 3: Domestic grocery retailers in Kenya
- Table 4: International grocery retailers in Kenya
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