The Future of the Grocery Retail Market in Kenya to 2021
This report provides in depth data on the grocery retail market in Kenya. It features historic data and five year forecasts for market value and per capita spend in the grocery market. Our data also includes the number of outlets in the store universe by channel and channel values for open market vendors, small stores and kiosks, medium stores, supermarkets, hypermarkets and forecourt retailers.
It also analyses the competitive landscape in Kenya with data on the leading domestic and international store networks. Trendtype's proprietary data supports a detailed analysis of the risks and market opportunity in Kenya and assesses its market attractiveness for retailers.
- Assess the key drivers of grocery retail market growth in Kenya - Quantify the size of the grocery retail market with forecasts through to 2021 - Understand the size and structure of the store universe in Kenya - Quantify sales by channel and the size of the modern and traditional channels - Identify the leading domestic and international supermarket chains and the competitive landscape - Analyse the market opportunity, attractiveness, risk factors and future outlook for Kenya
- What are the key drivers of the grocery retail market in Kenya? - What is the market size and value of the grocery retail market? - What is size and structure of the store universe? - What is the value of each grocery retail channel? - Who are the leading domestic and international supermarket chains? - What are the winning strategies for success in Kenya? - How attractive is Kenya as a grocery retail market compared to other countries in Africa and East Africa? - How will grocery retail spend overall and per capita grow through to 2021?
- Kenya is the second largest grocery retail market in East Africa, after Ethiopia. - Perhaps surprisingly for a market many consider well developed, per capita spending levels are ranked only 22nd in Africa. - Living standards are, however, among the highest in East Africa and above those in direct neighbours. - Between 2012 and 2016, the grocery retail market in Kenya gained more than $3bn in value, although there are concerns around the pace of economic growth in 2017. - Kenya's modern trade is well developed for the region, but its outstanding feature is the large number of domestic and regional supermarket players.