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India Water Purifiers Market Forecast and Opportunities, 2020

India Water Purifiers Market Forecast and Opportunities, 2020

High amounts of dissolved solids and other impurities such as viruses and bacteria in drinking water pose serious health risks. In various regions across India, underground water has been found to contain high fluoride, arsenic, iron and nitrate content, and therefore requires treatment to make it fit for consumption. Rising awareness amongst urban as well as rural population of India regarding impurities present in the supplied water, is steering demand for water purifiers in the country. Continuous degradation in the quality of water and growing health concerns among rural as well as urban consumers have been boosting demand for efficient contaminant removal technologies like RO (Reverse Osmosis), UV (Ultraviolet) filtration and gravity purification in India.

According to “India Water Purifiers Market Forecast & Opportunities, 2020”, the market for water purifiers in India is projected to grow at a CAGR of over 21% through 2020. In volume terms, the market is dominated by gravity based water purifiers, while reverse osmosis (RO) purifiers segment is the largest revenue contributor in the market. Moreover, as the quality of water in India continues to deteriorate, it is anticipated that RO purifiers segment will emerge as the fastest growing segment over the next five years. Several water purifier companies have entered into India over the last decade to capitalize on growth opportunities offered by the country’s water purifiers market. Major players currently dominating the water purifiers market in India include Eureka Forbes, Kent RO Systems, HUL, and Luminous Water Technologies. “India Water Purifiers Market Forecast & Opportunities, 2020” elaborates the following aspects related to water purifiers market in India:

  • India Water Purifiers Market Size, Share & Forecast
  • Segmental Analysis – (RO, Gravity & UV)
  • Raw Material and Price Point Analysis
  • Sales & Distribution Channel Analysis
  • Policy & Regulatory Landscape
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations
Why You Should Buy This Report?
  • To gain an in-depth understanding of water purifiers market in India
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants, equipment manufacturers, vendors and dealers align their market-centric strategies
  • To obtain research based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get research data or trends added in the report as per the buyer’s specific needs
Report Methodology

The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with water purifier suppliers and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and other proprietary databases.

Please Note: Printing is not available on single-user licenses.


Companies Mentioned

1. Eureka Forbes
2. Kent RO Systems
3. Hindustan Unilever
4. Ion Exchange
5. Luminous Water Technologies
6. Tata Chemicals
7. Okaya Power Limited
8. Panasonic India Pvt. Ltd.
9. LG Electronics India Limited
10. Whirlpool of India Ltd."

1. Research Methodology
2. Analyst View
3. Product Overview
4. India Water Scenario
5. India Water Purifiers Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1. By Technology
5.2.2. By Sales Channel
5.2.3. By Region
5.2.4. By Company
6. India RO Water Purifiers Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Sales Channel
6.2.2. By Region
6.2.3. By Company
7. India Gravity Water Purifiers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. Sales Channel
7.2.2. By Region
7.2.3. By Company
8. India UV Water Purifiers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Sales Channel
8.2.2. By Region
8.2.3. By Company
9. Market Dynamics
9.1. Drivers
9.2. Challenges
10. Market Trends & Developments
10.1. Increasing Penetration of Online Retail Channels
10.2. Emergence of Portable Water Purifiers
10.3. Increase in Technological Innovations
10.4. Growing Penetration of Global Players
10.5. Rising Sales of Combination Systems
11. India Water Purifiers Supply Chain Analysis
11.1. Water Purifiers Market- Value Chain
11.2. Competitor Supply Chain Analysis (EFL, Kent, HUL and Tata Chemicals)
12. Price Point Analysis
12.1. Water Purifiers Market Pricing Analysis
12.2. Competitor Pricing Analysis (EFL, Kent RO, HUL, Luminous, Ion Exchange and Tata Chemicals)
13. Water Purifiers Market Raw Material Analysis
13.1. Raw Material Supply Chain for Leading Manufacturers
13.1.1. Eureka Forbes Limited
13.1.2. Kent RO Systems
13.1.3. HUL
13.1.4. Tata Chemicals Ltd.
13.2. Raw Material Analysis
13.2.1. Membranes
13.2.2. Pumps
13.2.3. Cabinets
14. Water Purifiers Market Service Policy
14.1. Eureka Forbes Limited
14.2. Kent RO Systems
14.3. HUL
14.4. Tata Chemicals Ltd.
15. Water Purifiers Sales & Distribution Channel Analysis
15.1. Sales & Distribution Channel for Leading Manufacturers
15.1.1. Eureka Forbes Limited
15.1.2. Kent RO Systems
15.1.3. HUL
15.1.4. Tata Chemicals Ltd.
15.2. Key Distributors
15.2.1. Eureka Forbes Limited
15.2.2. Kent RO Systems
15.2.3. HUL
15.2.4. Tata Chemicals Ltd.
16. Import-Export Analysis
17. Policy and Regulatory Landscape
18. India Economic Profile
19. Competitive Landscape
19.1. Competition Benchmarking
19.2. Company Profiling
19.2.1. Eureka Forbes
19.2.2. Kent RO Systems
19.2.3. Hindustan Unilever
19.2.4. Ion Exchange
19.2.5. Luminous Water Technologies
19.2.6. Tata Chemicals
19.2.7. Okaya Power Limited
19.2.8. Panasonic India Pvt. Ltd.
19.2.9. LG Electronics India Limited
19.2.10. Whirlpool of India Ltd.
20. Voice of Customers
21. Strategic Recommendations
List of Figures
Figure 1: India Arsenic & TDS Levels, By State, 2012 (µg/L & mg/L)
Figure 2: India Water Purifiers Market Size, By Value (USD Billion), By Volume (Million Units), 2010-2020F
Figure 3: India Water Purifiers Market Share, By Technology, By Value, 2010-2020F
Figure 4: India Water Purifiers Market Share, By Technology, By Volume, 2010-2020F
Figure 5: India Water Purifiers Market Share, By Sales Channel, By Volume, 2010-2020F
Figure 6: India Water Purifiers Market Share, By Region, By Volume, 2010-2020F
Figure 7: West India Water Purifiers Market Share, By Technology, By Volume, 2010-2020F
Figure 8: North India Water Purifiers Market Share, By Technology, By Volume, 2010-2020F
Figure 9: South India Water Purifiers Market Share, By Technology, By Volume, 2010-2020F
Figure 10: East India Water Purifiers Market Share, By Technology, By Volume, 2010-2020F
Figure 11: India Water Purifiers Market Share, By Company, By Value, 2014
Figure 12: India Water Purifiers Market Share, By Company, By Value, 2020F
Figure 13: India RO Water Purifiers Market Size, By Value (USD Million), By Volume (‘000 Units), 2010-2020F
Figure 14: India RO Water Purifiers Market Share, By Sales Channel, By Volume, 2010-2020F
Figure 15: India RO Water Purifiers Market Share, By Region, By Volume, 2010-2020F
Figure 16: North India RO Water Purifiers Market Size, By Volume, 2010-2020F (‘000 Units)
Figure 17: West India RO Water Purifiers Market Size, By Volume, 2010-2020F (‘000 Units)
Figure 18: South India RO Water Purifiers Market Size, By Volume, 2010-2020F (‘000 Units)
Figure 19: East India RO Water Purifiers Market Size, By Volume, 2010-2020F (‘000 Units)
Figure 20: India RO Water Purifiers Market Share, By Company, By Value, 2014
Figure 21: India RO Water Purifiers Market Share, By Company, By Value, 2020F
Figure 22: India Gravity Water Purifiers Market Size, By Value (USD Million), By Volume
(‘000 Units), 2010-2020F
Figure 23: India Gravity Water Purifiers Market Share, By Sales Channel, By Volume, 2010-2020F
Figure 24: India Gravity Water Purifiers Market Share, By Region, By Volume, 2010-2020F
Figure 25: South India Gravity Water Purifiers Market Size, By Volume, 2010-2020F (‘000 Units)
Figure 26: West India Gravity Water Purifiers Market Size, By Volume, 2010-2020F (‘000 Units)
Figure 27: North India Gravity Water Purifiers Market Size, By Volume, 2010-2020F (‘000 Units)
Figure 28: East India Gravity Water Purifiers Market Size, By Volume, 2010-2020F (‘000 Units)
Figure 29: India Gravity Water Purifiers Market Share, By Company, By Value, 2014
Figure 30: India Gravity Water Purifiers Market Share, By Company, By Value, 2020F
Figure 31: India UV Water Purifiers Market Size, By Value (USD Million), By Volume (‘000 Units), 2010-2020F
Figure 32: India UV Water Purifiers Market Share, By Sales Channel, By Volume, 2010-2020F
Figure 33: India UV Water Purifiers Market Share, By Region, By Volume, 2010-2020F
Figure 34: West India UV Water Purifiers Market Size, By Volume, 2010-2014 (‘000 Units)
Figure 35: South India UV Water Purifiers Market Size, By Volume, 2010-2014 (‘000 Units)
Figure 36: North India UV Water Purifiers Market Size, By Volume, 2010-2014 (‘000 Units)
Figure 37: East India UV Water Purifiers Market Size, By Volume, 2010-2014 (‘000 Units)
Figure 38: India UV Water Purifiers Market Share, By Company, By Value, 2014
Figure 39: India UV Water Purifiers Market Share, By Company, By Value, 2020F
Figure 40: India E-Retail Market Size, By Value, 2010-2013 & 2017F (USD Billion)
Figure 41: India Water Purifiers Average Selling Prices, By Technology, 2010-2020F (USD)
Figure 42: India Household Water Purifier Imports & Exports, By Volume, 2010-2014 (‘000 Units)
Figure 43: India Household Water Purifier Imports & Exports, By Value, 2010-2014 (USD Million)
Figure 44: India Household Water Purifiers Imports Share, By Source Country, By Value, 2010, 2012 & 2014
Figure 45: India Household Water Purifiers Exports Share, By Destination, By Value, 2010, 2012 & 2014
List of Tables
Table 1: India Drinking Water Share, By Source, 2011
Table 2: Permissible Fluoride Limit in Drinking Water
Table 3: India Water Purifiers Average Selling Prices CAGR, By Technology, 2010-14 & 2015E-20F
Table 4: Eureka Forbes Limited Average Selling Prices of Select Key Products, 2015 (INR & USD)
Table 5: Kent RO Systems Average Selling Prices of Select Key Products, 2015 (INR & USD)
Table 6: Hindustan Unilever Average Selling Prices of Select Key Products, 2015 (INR & USD)
Table 7: Luminous Water Technologies Average Selling Prices of Select Key Products, 2015 (INR & USD)
Table 8: Ion Exchange Average Selling Prices of Select Key Products, 2015 (INR & USD)
Table 9: Tata Chemicals Average Selling Prices of Select Key Products, 2015 (INR & USD)
Table 10: Okaya Power Limited Average Selling Prices of Select Key Products, 2015 (INR & USD)
Table 11: LG Average Selling Prices of Select Key Products, 2015 (INR & USD)

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