Global Energy Drink Market, By Product Type (Non-Organic & Organic), By Target Customer (Adults, Teenagers & Geriatric Population), By Distribution Channel (Store-Based & Non-Store Based), By Region, Competition, Forecast & Opportunities, 2026F

Global Energy Drink Market, By Product Type (Non-Organic & Organic), By Target Customer (Adults, Teenagers & Geriatric Population), By Distribution Channel (Store-Based & Non-Store Based), By Region, Competition, Forecast & Opportunities, 2026F

The global energy drink market was valued at USD56.67 billion in 2026F and is expected to grow at an increasing CAGR of over 7.24% during the forecast period. The global energy drink market is driven by the increasing population and the demand of people towards flavored and energy-boosting drinks. Additionally, growing popularity among consumers for energy drinks, and surging disposable income of consumers are expected to elevate the demand for energy drinks thereby driving the market growth through 2026F. Owing to rising customer health consciousness and hectic lifestyle, the industry is expected to experience fast growth. The main purpose of these drinks is to provide instantaneous energy, along with psychological and physical stimulation. In addition, taurine, another key component, is vital for the upkeeping of cardiovascular function and the skeletal muscle. The market for energy drinks is driven by rising health awareness and engaged routine coupled with growing customer knowledge about the fitness benefits of the energy drink.

Energy drink consumption is increasing, particularly among young adults and athletes. These drinks contain large doses of caffeine and other legal stimulants. Energy drinks first appeared in Asia and Europe in the 1960s; however, after the introduction of Red Bull in Austria in 1987 and U.S. in 1997, the trend towards aggressive marketing of these energy drinks has grown tremendously.

The global energy drink market is segmented into product type, target customer, distribution channel, and region. Based on product type, the market is further bifurcated into a non-organic and organic energy drink. Out of which, the non-organic energy drink segment holds the majority of share with 72.57% in 2020. This is mainly due to the high initial market penetration. At the same time, the organic energy drink segment is expected to be the fastest-growing product type as consumers are attracted towards organic energy drinks, including fresh fruit extract that comes in several variants. The organic energy drink has low sugar or sugar-free component for the adult people, keeping in mind problems like diabetes, etc. Growing consumer trend towards the value of organic beverages in their dietary habits has had a positive effect on the industry's demand for the segment.

Based on target customers, the global energy drinks market is categorized into adults, teenagers, and geriatric populations. Among these, the ‘adults’ segment accounted for the largest target consumer segment with a market share of 56.39% in 2020, as there is a growing population of athletes and corporates that consume these products for extra energy to increase their performance. This is expected to contribute to the growth of these products in the future. The ‘Teenager’ category has been projected to observe moderate growth and penetration in the global energy drink market.

The major players operating in the global energy drink market are Red Bull, Pepsi Co, (Gatorade) Nestle S.A. (Milo), Monster Beverage Corporation, The Coca Cola Company (Powerade), Suntory Beverage & Food Limited (Lucozade, V energy), Keurig Dr. Pepper Inc. (Venom, Xyigence Energy), AriZona Beverages USA (Rx Energy), Campbell Soup Company (V8 Energy), National Beverage Corp. and others. Major companies are developing advanced techniques and launching new low-sugar, fruit base energy drink to stay competitive in the market.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021E

Forecast Period: 2022F-2026F

Objective of the Study:

  • To analyze the historical growth in the market size of the global energy drink market from 2016 to 2020.
  • To estimate and forecast the market size of the global energy drink market from 2021E to 2026F and growth rate until 2026F.
  • To classify and forecast the global energy drink market based on the product type, target customer, distribution channel, and regional distribution.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the global energy drink market.
  • To identify the dominant region or segment in the global energy drink market.
  • To identify drivers and challenges for the global energy drink market.
  • To identify and analyze the profile of leading players operating in the global energy drink market.
  • To identify key sustainable strategies adopted by market players in the global energy drink market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers and presence of all major players across the globe.

TechSci Research calculated the market size of the global energy drink market using a top-down approach in the overall market, bottom-up approach in the regional market, wherein data for various segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated them through analyzing historical data of these product types and other segments for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations, and financial reports were also studied by TechSci Research.

Key Target Audience:
  • Energy drink manufacturers/ suppliers/ distributors
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums, and alliances related to energy drinks
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global energy drink market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
  • Global Energy Drink Market, By Product Type:
  • Non-Organic
  • Organic
  • Global Energy Drink Market, By Target Customer:
  • Adults
  • Teenagers
  • Geriatric Population
  • Global Energy Drink Market, By Distribution Channel:
  • Store-Based
  • Non-Store Based
  • Global Energy Drink Market, By Region:
  • North America
  • United States
  • Mexico
  • Canada
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Asia-Pacific
  • China
  • Japan
  • Australia
  • South Korea
  • India
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global energy drink market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Product Overview
2. Research Methodology
3. Impact of COVID-19 on Global Energy Drink Market
4. Executive Summary
5. Voice of Customer
5.1. Brand Awareness
5.2. Factors Influencing Purchase Decisions
6. Global Energy Drink Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type (Non-Organic, Organic)
6.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
6.2.3. By Distribution Channel (Store-Based, Non-Store based)
6.2.4. By Region
6.2.5. By Company (2020)
6.3. Market Map
7. North America Energy Drink Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type (Non-Organic, Organic)
7.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
7.2.3. By Distribution Channel (Store-Based, Non-Store based)
7.2.4. By Country
7.3. North America: Country Analysis
7.3.1. United States Energy Drink Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Product Type (Non-Organic, Organic)
7.3.1.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
7.3.1.2.3. By Distribution Channel (Store-Based, Non-Store based)
7.3.2. Mexico Energy Drink Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Product Type (Non-Organic, Organic)
7.3.2.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
7.3.2.2.3. By Distribution Channel (Store-Based, Non-Store based)
7.3.3. Canada Energy Drink Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Product Type (Non-Organic, Organic)
7.3.3.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
7.3.3.2.3. By Distribution Channel (Store-Based, Non-Store based)
8. Europe Energy Drink Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type (Non-Organic, Organic)
8.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
8.2.3. By Distribution Channel (Store-Based, Non-Store based)
8.2.4. By Country
8.3. Europe: Country Analysis
8.3.1. Germany Energy Drink Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Product Type (Non-Organic, Organic)
8.3.1.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
8.3.1.2.3. By Distribution Channel (Store-Based, Non-Store based)
8.3.2. France Energy Drink Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Product Type (Non-Organic, Organic)
8.3.2.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
8.3.2.2.3. By Distribution Channel (Store-Based, Non-Store based)
8.3.3. United Kingdom Energy Drink Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Product Type (Non-Organic, Organic)
8.3.3.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
8.3.3.2.3. By Distribution Channel (Store-Based, Non-Store based)
8.3.4. Italy Energy Drink Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Product Type (Non-Organic, Organic)
8.3.4.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
8.3.4.2.3. By Distribution Channel (Store-Based, Non-Store based)
8.3.5. Spain Energy Drink Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Product Type (Non-Organic, Organic)
8.3.5.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
8.3.5.2.3. By Distribution Channel (Store-Based, Non-Store based)
9. Asia- Pacific Energy Drink Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type (Non-Organic, Organic)
9.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
9.2.3. By Distribution Channel (Store-Based, Non-Store based)
9.2.4. By Country
9.3. Asia-Pacific: Country Analysis
9.3.1. China Energy Drink Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Product Type (Non-Organic, Organic)
9.3.1.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
9.3.1.2.3. By Distribution Channel (Store-Based, Non-Store based)
9.3.2. Japan Energy Drink Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Product Type (Non-Organic, Organic)
9.3.2.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
9.3.2.2.3. By Distribution Channel (Store-Based, Non-Store based)
9.3.3. Australia Energy Drink Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Product Type (Non-Organic, Organic)
9.3.3.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
9.3.3.2.3. By Distribution Channel (Store-Based, Non-Store based)
9.3.4. South Korea Energy Drink Market Outlook
9.3.4.1. Market Size & Forecast
9.3.4.1.1. By Value
9.3.4.2. Market Share & Forecast
9.3.4.2.1. By Product Type (Non-Organic, Organic)
9.3.4.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
9.3.4.2.3. By Distribution Channel (Store-Based, Non-Store based)
9.3.5. India Energy Drink Market Outlook
9.3.5.1. Market Size & Forecast
9.3.5.1.1. By Value
9.3.5.2. Market Share & Forecast
9.3.5.2.1. By Product Type (Non-Organic, Organic)
9.3.5.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
9.3.5.2.3. By Distribution Channel (Store-Based, Non-Store based)
10. South America Energy Drink Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type (Non-Organic, Organic)
10.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
10.2.3. By Distribution Channel (Store-Based, Non-Store based)
10.2.4. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Energy Drink Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Product Type (Non-Organic, Organic)
10.3.1.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
10.3.1.2.3. By Distribution Channel (Store-Based, Non-Store based)
10.3.2. Argentina Energy Drink Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Product Type (Non-Organic, Organic)
10.3.2.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
10.3.2.2.3. By Distribution Channel (Store-Based, Non-Store based)
10.3.3. Colombia Energy Drink Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Product Type (Non-Organic, Organic)
10.3.3.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
10.3.3.2.3. By Distribution Channel (Store-Based, Non-Store based)
11. Middle East and Africa Energy Drink Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Product Type (Non-Organic, Organic)
11.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
11.2.3. By Distribution Channel (Store-Based, Non-Store based)
11.2.4. By Country
11.3. Middle East and Africa: Country Analysis
11.3.1. Saudi Arabia Energy Drink Market Outlook
11.3.1.1. Market Size & Forecast
11.3.1.1.1. By Value
11.3.1.2. Market Share & Forecast
11.3.1.2.1. By Product Type (Non-Organic, Organic)
11.3.1.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
11.3.1.2.3. By Distribution Channel (Store-Based, Non-Store based)
11.3.2. UAE Energy Drink Market Outlook
11.3.2.1. Market Size & Forecast
11.3.2.1.1. By Value
11.3.2.2. Market Share & Forecast
11.3.2.2.1. By Product Type (Non-Organic, Organic)
11.3.2.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
11.3.2.2.3. By Distribution Channel (Store-Based, Non-Store based)
11.3.3. South Africa Energy Drink Market Outlook
11.3.3.1. Market Size & Forecast
11.3.3.1.1. By Value
11.3.3.2. Market Share & Forecast
11.3.3.2.1. By Product Type (Non-Organic, Organic)
11.3.3.2.2. By Target Customer (Adults, Teenagers, Geriatric Population)
11.3.3.2.3. By Distribution Channel (Store-Based, Non-Store based)
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends & Developments
14. Competitive Landscape
14.1. Red Bull GmbH
14.2. Pepsi Co
14.3. Nestle S.A.
14.4. Monster Beverage Corporation
14.5. The Coca Cola Company
14.6. Suntory Beverage & Food Limited.
14.7. Keurig Dr Pepper Inc.
14.8. AriZona Beverages USA
14.9. Campbell Soup Company
14.10. National Beverage Corp.
15. Strategic Recommendations
16. About Us & Disclaimer

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