North America Refrigerated Snacks Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Baked Goods and Confectionery, Fruits and Vegetables, Yogurt, Meat Snacks, Sandwiches and Savory Snacks, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Convenience Store, Online Retail, and Others)
The refrigerated snacks market in North America is expected to grow from US$ 14,211.86 million in 2021 to US$ 20,507.65 million by 2028; it is estimated to grow at a CAGR of 5.4% from 2021 to 2028. Rise in demand for convenience foods is also bolstering the growth of the industry. There is a surge in demand for refrigerated snacks attributable to the rise in purchasing power along with growing consumer preference toward healthy and ready-to-eat convenience food items. Further, with the growing food &beverages industry, rise in the working population, and wider product availability through both online and offline retailing, consumers are inclining more toward convenience foods. Refrigerated snacks are readily available in retail outlets or stores and are increasingly being used as a condiment to add taste, texture, and nutrition to the food product in which they are used. Consumers are inclining over fresher and less processed products that are equally healthy and nutritious and can be directly consumed. With the expansion of the distribution network, convenience foods have gained a shelf in the supermarkets & retail outlets. Additionally, the change in working demographics along with busy lifestyles is among the other factors promoting the demand for convenience food items. With the increase in the demand for convenience food items, the need for refrigerated snacks is set to propel. These snacks offered ease of use, easy to carry in a small space and provide nutrients, due to which some people prefer to have it rather than a proper meal. Companies are delivering products with the improved quality of refrigerated snacks and efficient distribution channels to serve the broader customer base to meet the increasing demands is among the other factors expected to positively influence the demand for refrigerated snacks.
The market is being disrupted by COVID-19 because of the slowdown of raw material production, supply chain instability, hampered trade movements, and other reasons. The outbreak has distorted operational efficiency and disrupted the value chains due to the sudden shutdown of national and international boundaries, creating revenue loss and damage. The disturbed value chain has had a negative impact on raw material supply and further impacting the refrigerated snacks market. However, since the economies are planning to revive their operations, the demand for refrigerated snacks is presumed to rise in the coming months. In addition, most people are now working from home, and this change in lifestyle has further inspired families to buy food products online and to store for a longer time. And people are highly looking for sustainable refrigerated snacks for healthy snacking option; this is further giving an opportunity to the market players to recover their loss and to grow business through online platforms. According to the report published in the American Journal of Agriculture Economics in November 2020, the demand for fresh fruit & vegetables, grains, and frozen foods increased the most during the pandemic, which benefited small farms over agribusinesses. This increased sales by 5.7% and the number of customers by 4.9%. The variety of food products are sold on the e?commerce platform with an increased ratio, which suggests the concentration of sales on niche products could rise as more consumers are drawn to online platforms. However, despite the difficulties faced by food shoppers during the Covid-19 pandemic, including food stockouts, limited public transportation, and reduced hours mainly at supermarkets & grocery stores, most of the shoppers in developed countries like the US have maintained adequate access to food (according to the US Food and Drug Administration 2020). Also, food processing companies are taking extra precautions to diminish person-to-person contact. The US in North America has the highest number of confirmed cases of COVID-19 among all key countries. Last year the pandemic impacted the overall food and beverage industry in the region, including the processed food market. However, post-pandemic, purchasing of food products with refrigerated snacks are increasing mainly through the online platform, which is going to put a positive impact upon the studied market.
The fruits and vegetables segment led the refrigerated snacks market based on type in 2020. The fruit snacks are usually a sweet confectionery and are similar item to gummy candies. The main content found in fruits snack is sugar, particularly refined sugar obtained from concentrated white grape juice as well as apple juice. Some fruit snacks contain more sugar than gummy candies, and they regularly have less protein. Fruit snacks are gaining popularity owing to their convenience, candy-like taste, and health benefits. Products such as Welch's fruit snacks contain some fruit purees. On the other hand, there are some products that only have trace amounts of juice, in addition to sugar. However, most of the kids, even adults, found fruits snacks attractive, which is propelling the demand for fruit snacks. Companies such as Del Monte Foods, Inc. offers a variety of fruit snacks such as Fruit Naturals Yellow Cling Peach Chunks - No Sugar Added, SunFresh Citrus Salad — No Sugar Added, and SunFresh Mango Chunks in Extra Light Syrup. Refrigerated vegetable snacks are also gaining popularity among consumers for their convenience of eating. Companies such as McCain Foods Limited and Godrej (Yummiez) are offering different products such as crispy happy potato, crispy burger patty, veggie fingers, mini samosa, and aloo tiki. To Be Honest is offering a vegetable chips combo with spiced okra, crispy beetroot, and golden sweet potato flavor, which is ultimately drives the refrigerated snacks market.
The overall North America refrigerated snacks market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining overview and forecast for the North America refrigerated snacks market with respects to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the North America refrigerated snacks market. Conagra Brands, Inc.; Danone S.A.; General Mills Inc.; Hormel Foods Corporation; Mars Incorporated; Mondelez International, Inc.; Nestle S.A; OHi Bars; PepsiCo; and The Kraft Heinz Company are among the leading companies in the North America refrigerated snacks market.
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