3D Display Market Forecast to 2027 - COVID-19 Impact and Global Analysis By Type (Stereoscopic 3D Display and Autostereoscopic 3D Display), Technology (Digital Light Processing, Organic Light Emitting Diode, and Light Emitting Diode), and Application (Consumer Electronics, Automotive, Medical, Advertising, Retail, Military and Defense, and Others), and Geography
The 3D display market was valued at US$ 491.38 million in 2019 and is expected to grow at a CAGR of 22.6% during 2020–2027 to reach US$ 2,253.23 million by 2027.
3D technology is usually associated with special glasses or virtual reality (VR) headgear. However, autostereoscopic 3D technology does not use glasses; hence, it is known as glasses-free 3D. At present, holography is used in advanced holographic displays with lasers as the major source of light. Laser is used primarily as it has robust light beams and a fixed wavelength. There is a heavy adoption of holographic 3D displays in the media and entertainment field. The holographic display first used in 2012 at the Coachella Valley Music & Arts Festival, where a hologram of Tupac Shakur an American rapper was projected on the stage for a 3D music performance. Later, holograms of Michael Jackson, BTS Suga, and several other artists were recreated in musical concerts. Thus, due to heavy adoption of holographic displays across the world, the 3D display market is likely to accelerate in the coming years.
Presently, autostereoscopic technologies are driving the growth of next-generation 3D displays. Potential applications of 3D displays offers lucrative opportunities for both market players and end users, and thus investments in 3D display start-up have been growing at a fast pace in the past few years. Companies are increasingly developing 3D display technologies that can produce high-resolution, full-color, and ultimate 3D images/videos without the need of any glasses. A few of the key potential application areas of such 3D display technology are marketing & advertising, medical imaging, cargo scanning, military & tactical applications, geospatial exploration, media & entertainment, education & training applications, applications, and automotive & transportation.
The 3D display market is segmented on the basis of type, technology, and application. Based on type, the market is bifurcated into stereoscopic 3D display and autostereoscopic 3D display. The autostereoscopic 3D display segment represented a larger share of the overall market during the forecast period. Based on technology, the market is segmented into digital light processing, organic light emitting diode, and light emitting diode. In 2019, the digital light processing segment accounted for a significant share in the market. By application, the market is segmented into consumer electronics, automotive, medical, advertisement, retail, military & defense, and others. The advertising segment represented the larger share of the overall market during the forecast period.
The COVID-19 pandemic is adversely affecting the industries across the world. The global economy took a worst hit in 2020, and it is likely to continue in 2021 also. The outbreak is creating significant disruptions in primary industries such as automotive, retail, and consumer electronics. The sharp decline in electronics and manufacturing industries is negatively impacting the growth of global 3D display market. The factory shutdowns, travel bans, trade bans, and border lockdowns to combat and contain the outbreak have negatively impacted the consumer electronics manufacturing.
The overall 3D display market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the 3D display market with respect to all the segments. It also provides the overview and forecast for the market based on all the segmentation provided with respect to five major regions North America, Europe, Asia Pacific, Middle East and Africa, and South America. Also, primary interviews were conducted with industry participants and commentators to validate data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the 3D display market. A few major players operating in the market are Au Optronics Corp.; Innolux Corporation; LG Electronics; Mitsubishi Electric Corporation; Panasonic Corporation; Samsung Group; Sharp Corporation; Looking Glass Factory Inc.; Light Field Lab, Inc.; Leia Inc.; Sony Corporation; Toshiba Corporation; and Fujifilm Corporation.
Reasons to Buy
Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global 3D display market
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the global 3D display market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution