Global Public Relations Services Category - Procurement Market Intelligence Report

Global Public Relations Services Category - Procurement Market Intelligence Report

About Public Relations Services Market

According to procurement specialists at SpendEdge, the emergence of independent PR agencies and local PR firms, catering to the growing demand for PR services globally, is a major contributor to the growth of the PR market.

Covered in this report

The report provides actionable insights to improve source-to-contract cycle performance in the public relations services market. Its helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

SpendEdge’s report, Public Relations Services Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver

  • Increased spend on digital and social media
  • For a full, detailed list, view our report
Category constraints
  • Risk of ineffective creative formats
  • For a full, detailed list, view our report
Procurement best practices
  • Aligning in-house capabilities with outsourced functions
  • For a full, detailed list, view our report
Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers ?
  • What are the constraints to category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?

Press Release

SpendEdge Announces the Publication of its Procurement Research Report – Global Public Relations Services Market Procurement Market Intelligence Report 2016-2020

SpendEdge recognizes the following companies as the key suppliers in the Global Public Relations Services Market:

  • Edelman
  • Weber Shandwick
  • FleishmanHillard
  • Ketchum
  • Burson-Marsteller
Commenting on the report, an analyst from SpendEdge said: “Buyers can run pilot projects for a few weeks to assess the capabilities of interested suppliers.”

According to the report, Increased spend on digital and social media is driving the market growth

Further, the report states that risk of ineffective creative formats is one of the key challenges in this market.

Part 1: Research Objectives and Methodology
Category Definition
Part 2: Category at a Glance
Market Overview
Preferred Procurement Models and Major Service Providers
Cost-saving Opportunities
Major Category Requirements
Major Procurement Pain Points
Part 3: Market Overview
Category Spend Analysis
Demand-Supply Shifts
Key Market Developments
Key Category Growth Drivers
Major Category Growth Constraints
Procurement Best Practices
History of Innovation
Key Current Technological Innovations
Major Regulatory Frameworks
Strategic Sustainability Practices
SWOT Analysis
PESTLE Analysis
Part 4: Supply Overview
Supplier Operational Capability Matrix
Supplier Functional Capability Matrix
PR Service Providers – Key Clients
Supplier Cost Breakup
Supplier Positioning Matrix
Supplier Selection Criteria
Part 5: Pricing Overview
Pricing Models Snapshot
Pricing Models – Pros and Cons
Indicative Billing Rates of PR Professionals
Indicative Pricing – PR Services
Category Negotiation Strategies
Part 6: Category Management Essentials
SLA Terms
Supplier Evaluation Criteria
Category Risk Analysis
Day-One Analysis
Part 7: Top Five Supplier Profiles
Weber Shandwick
FleishmanHillard Inc.
Ketchum Corp.
Burson-Marsteller Inc.
Part 8: Appendix

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