Conference Documentation: Social Media In The Pharmaceutical Industry
As the debate and uncertainties regarding Pharma and Social Media continue to heighten, SMi are once again, kicking off the brand new year with this highly engaging and innovative event.
Social media, being the prime location for global conversations plays a central role in pharmacovigilance and digital marketing, as well as understanding trends, challenges and a 'Social Listening' tool to learn patient experiences and undermet needs.
In looking forward to our 8th year, we are proud to be gathering key opinion and digital leaders from pharma and leading patient groups to review social listening skills and adapting to patient needs: What catalysts that are shifting communicative behavior and driving the digital platform?
Join the discussion from leading Pharma companies including Actelion, Boehringer Ingelheim, Lundbeck, Novo Nordisk and Roche to examine the regulatory framework and social media governance; consumer response to information generated and adaptations to improve impact; dispelling misconceptions and educating the company about social media to understand the business need for it.
- Day 1
- 8:30
- Registration & Coffee
- 9:00
- Chairman's Opening Remarks
- Daniel Ghinn, Founder & CEO , Creation Healthcare
- 9:10
- OPENING ADDRESS: Strengthening the platform for patients and pharma
- Daniel Ghinn, Founder & CEO , Creation Healthcare
- 9:50
- Communicating clinical trials and brand launches
- Massimo Zaninelli, CEO, Maxer Consulting
- 10:30
- Morning Coffee
- 10:50
- Educating patients in mobile and electronic health care to obtain reliable information
- Birgit Bauer, Consultant for Social Media Management, Manufaktur für Antworten UG
- 11:30
- Leveraging social media for patient insights and pharmacovigilance
- Jackie Cuyvers, Digital Strategist, ZS Associates
- 11:50
- SPONSORED SESSION: Identifying, Engaging and Retaining Patients through Social Media
- Shayne House, Global Social Media Strategist, Synexus Limited
- 12:20
- Networking Lunch
- 13:20
- Transforming student health using technology
- Knut Schroeder, NHS GP and Managing Director, Expert Self Care
- 13:50
- How are we really communicating?
- Stine Molgard Sorensen, Digital Interaction Business Partner, Lundbeck A/S
- 14:20
- From Social Media Communication Strategy to Implementation: Social media meets pharma
- Charlotte Roth, Corporate Communications Manager, Actelion
- 14:50
- Determine where social media can impact your company: Evaluating long-term impact
- Duncan Cantor, Communications Director , Boehringer Ingelheim
- 15:20
- Afternoon Tea
- 15:50
- Distribution channel management to drive brand success
- Luis Albuquerque, Digital Strategy Team Leader Europe & Canada, Eli Lilly
- 16:20
- Creative use of patient networks and communities to drive change and improvement
- Phil Golz, Commercial Director, Health Unlocked
- 16:50
- Patient engagement – THE ally for collective change
- Mark Duman, Director, Patient Information Forum
- 17:20
- PANEL DISCUSSION: Can there be a pharma-safe social media platform?
- Daniel Ghinn, Founder & CEO , Creation Healthcare
- 17:20
- PANEL DISCUSSION: Can there be a pharma-safe social media platform?
- Stine Molgard Sorensen, Digital Interaction Business Partner, Lundbeck A/S
- 17:20
- PANEL DISCUSSION: Can there be a pharma-safe social media platform?
- Knut Schroeder, NHS GP and Managing Director, Expert Self Care
- 17:20
- PANEL DISCUSSION: Can there be a pharma-safe social media platform?
- Mark Duman, Director, Patient Information Forum
- 18:00
- Chairman’s Closing Remarks and Close of Day One
- Daniel Ghinn, Founder & CEO , Creation Healthcare
- Day 2
- 8:30
- Registration & Coffee
- 9:00
- Chairman's Opening Remarks
- Daniel Ghinn, Founder & CEO , Creation Healthcare
- 9:10
- OPENING ADDRESS: Digital Content Marketing
- Scott Gavin, Director, Pfizer
- 9:50
- Patient engagement for Oncology clinical trials
- Pinal Patel, Senior Enrolment Specialist, Bristol-Myers Squibb
- 10:30
- Morning Coffee
- 11:00
- Making friends with the medics: Communication excellence in Pharma
- Liz Skrbkova, Global Communications Manager, Novo Nordisk A/s
- 11:40
- Building social communities
- Dimithri Wignarajah, Head of Content and Social Media, GE Healthcare
- 12:20
- Networking Lunch
- 13:20
- Are you leading the online conversation?
- Letizia Affinito, Adjunct Professor, CEO & Founder , St. John's University, Brandnew MC
- 14:00
- Enhancing cross-functional digital strategies
- Silja Chouquet, Owner, Whydot Pharma
- 14:40
- KEYNOTE ADDRESS: How a strong digital pharma ecosystem will help leverage consumer trust in the brand
- Kevin Lancashire, Head Web Strategy and External Digital Communications, Roche
- 14:40
- Driving practical engagement: Making sense of data and information gathered
- Jessie Cunnett, CEO, Patient Public Involvement Solutions
- 15:20
- Afternoon Tea
- 16:30
- Will empowerment of patients transform ‘outdated’ cultural attitudes within Health?
- Trevor Fossey, Patient Representative, NHS England
- 17:10
- Providing a lifeline for rare diseases/ minority populations
- Nicolas Sireau, Chairman and Co-founder; Chairman and CEO , Findacure/ AKU Society
- 17:50
- How to build a social media marketing funnel
- Miriam Shaviv, Director of Content , Brainstorm Digital
- 18:30
- PANEL DISCUSSION: What has been learnt in the past year and where are we heading in 2016?
- Daniel Ghinn, Founder & CEO , Creation Healthcare
- 18:30
- PANEL DISCUSSION: What has been learnt in the past year and where are we heading in 2016?
- Scott Gavin, Director, Pfizer
- 18:30
- PANEL DISCUSSION: What has been learnt in the past year and where are we heading in 2016?
- Letizia Affinito, Adjunct Professor, CEO & Founder , St. John's University, Brandnew MC
- 18:30
- PANEL DISCUSSION: What has been learnt in the past year and where are we heading in 2016?
- Trevor Fossey, Patient Representative, NHS England
- 18:30
- PANEL DISCUSSION: What has been learnt in the past year and where are we heading in 2016?
- Jessie Cunnett, CEO, Patient Public Involvement Solutions
- 18:30
- PANEL DISCUSSION: What has been learnt in the past year and where are we heading in 2016?
- Liz Skrbkova, Global Communications Manager, Novo Nordisk A/s
- 18:30
- PANEL DISCUSSION: What has been learnt in the past year and where are we heading in 2016?
- Dimithri Wignarajah, Head of Content and Social Media, GE Healthcare
- 18:30
- PANEL DISCUSSION: What has been learnt in the past year and where are we heading in 2016?
- Nicolas Sireau, Chairman and Co-founder; Chairman and CEO , Findacure/ AKU Society
- 19:00
- Chairman’s Closing Remarks and Close of Day Two
- Daniel Ghinn, Founder & CEO , Creation Healthcare
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