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Conference Documentation: Social Media In The Pharmaceutical Industry

Conference Documentation: Social Media In The Pharmaceutical Industry

As the debate and uncertainties regarding Pharma and Social Media continue to heighten, SMi are once again, kicking off the brand new year with this highly engaging and innovative event.

Social media, being the prime location for global conversations plays a central role in pharmacovigilance and digital marketing, as well as understanding trends, challenges and a 'Social Listening' tool to learn patient experiences and undermet needs.

In looking forward to our 8th year, we are proud to be gathering key opinion and digital leaders from pharma and leading patient groups to review social listening skills and adapting to patient needs: What catalysts that are shifting communicative behavior and driving the digital platform?

Join the discussion from leading Pharma companies including Actelion, Boehringer Ingelheim, Lundbeck, Novo Nordisk and Roche to examine the regulatory framework and social media governance; consumer response to information generated and adaptations to improve impact; dispelling misconceptions and educating the company about social media to understand the business need for it.


Day 1
8:30
Registration & Coffee
9:00
Chairman's Opening Remarks
Daniel Ghinn, Founder & CEO , Creation Healthcare
9:10
OPENING ADDRESS: Strengthening the platform for patients and pharma
Daniel Ghinn, Founder & CEO , Creation Healthcare
9:50
Communicating clinical trials and brand launches
Massimo Zaninelli, CEO, Maxer Consulting
10:30
Morning Coffee
10:50
Educating patients in mobile and electronic health care to obtain reliable information
Birgit Bauer, Consultant for Social Media Management, Manufaktur für Antworten UG
11:30
Leveraging social media for patient insights and pharmacovigilance
Jackie Cuyvers, Digital Strategist, ZS Associates
11:50
SPONSORED SESSION: Identifying, Engaging and Retaining Patients through Social Media
Shayne House, Global Social Media Strategist, Synexus Limited
12:20
Networking Lunch
13:20
Transforming student health using technology
Knut Schroeder, NHS GP and Managing Director, Expert Self Care
13:50
How are we really communicating?
Stine Molgard Sorensen, Digital Interaction Business Partner, Lundbeck A/S
14:20
From Social Media Communication Strategy to Implementation: Social media meets pharma
Charlotte Roth, Corporate Communications Manager, Actelion
14:50
Determine where social media can impact your company: Evaluating long-term impact
Duncan Cantor, Communications Director , Boehringer Ingelheim
15:20
Afternoon Tea
15:50
Distribution channel management to drive brand success
Luis Albuquerque, Digital Strategy Team Leader Europe & Canada, Eli Lilly
16:20
Creative use of patient networks and communities to drive change and improvement
Phil Golz, Commercial Director, Health Unlocked
16:50
Patient engagement – THE ally for collective change
Mark Duman, Director, Patient Information Forum
17:20
PANEL DISCUSSION: Can there be a pharma-safe social media platform?
Daniel Ghinn, Founder & CEO , Creation Healthcare
17:20
PANEL DISCUSSION: Can there be a pharma-safe social media platform?
Stine Molgard Sorensen, Digital Interaction Business Partner, Lundbeck A/S
17:20
PANEL DISCUSSION: Can there be a pharma-safe social media platform?
Knut Schroeder, NHS GP and Managing Director, Expert Self Care
17:20
PANEL DISCUSSION: Can there be a pharma-safe social media platform?
Mark Duman, Director, Patient Information Forum
18:00
Chairman’s Closing Remarks and Close of Day One
Daniel Ghinn, Founder & CEO , Creation Healthcare
Day 2
8:30
Registration & Coffee
9:00
Chairman's Opening Remarks
Daniel Ghinn, Founder & CEO , Creation Healthcare
9:10
OPENING ADDRESS: Digital Content Marketing
Scott Gavin, Director, Pfizer
9:50
Patient engagement for Oncology clinical trials
Pinal Patel, Senior Enrolment Specialist, Bristol-Myers Squibb
10:30
Morning Coffee
11:00
Making friends with the medics: Communication excellence in Pharma
Liz Skrbkova, Global Communications Manager, Novo Nordisk A/s
11:40
Building social communities
Dimithri Wignarajah, Head of Content and Social Media, GE Healthcare
12:20
Networking Lunch
13:20
Are you leading the online conversation?
Letizia Affinito, Adjunct Professor, CEO & Founder , St. John's University, Brandnew MC
14:00
Enhancing cross-functional digital strategies
Silja Chouquet, Owner, Whydot Pharma
14:40
KEYNOTE ADDRESS: How a strong digital pharma ecosystem will help leverage consumer trust in the brand
Kevin Lancashire, Head Web Strategy and External Digital Communications, Roche
14:40
Driving practical engagement: Making sense of data and information gathered
Jessie Cunnett, CEO, Patient Public Involvement Solutions
15:20
Afternoon Tea
16:30
Will empowerment of patients transform ‘outdated’ cultural attitudes within Health?
Trevor Fossey, Patient Representative, NHS England
17:10
Providing a lifeline for rare diseases/ minority populations
Nicolas Sireau, Chairman and Co-founder; Chairman and CEO , Findacure/ AKU Society
17:50
How to build a social media marketing funnel
Miriam Shaviv, Director of Content , Brainstorm Digital
18:30
PANEL DISCUSSION: What has been learnt in the past year and where are we heading in 2016?
Daniel Ghinn, Founder & CEO , Creation Healthcare
18:30
PANEL DISCUSSION: What has been learnt in the past year and where are we heading in 2016?
Scott Gavin, Director, Pfizer
18:30
PANEL DISCUSSION: What has been learnt in the past year and where are we heading in 2016?
Letizia Affinito, Adjunct Professor, CEO & Founder , St. John's University, Brandnew MC
18:30
PANEL DISCUSSION: What has been learnt in the past year and where are we heading in 2016?
Trevor Fossey, Patient Representative, NHS England
18:30
PANEL DISCUSSION: What has been learnt in the past year and where are we heading in 2016?
Jessie Cunnett, CEO, Patient Public Involvement Solutions
18:30
PANEL DISCUSSION: What has been learnt in the past year and where are we heading in 2016?
Liz Skrbkova, Global Communications Manager, Novo Nordisk A/s
18:30
PANEL DISCUSSION: What has been learnt in the past year and where are we heading in 2016?
Dimithri Wignarajah, Head of Content and Social Media, GE Healthcare
18:30
PANEL DISCUSSION: What has been learnt in the past year and where are we heading in 2016?
Nicolas Sireau, Chairman and Co-founder; Chairman and CEO , Findacure/ AKU Society
19:00
Chairman’s Closing Remarks and Close of Day Two
Daniel Ghinn, Founder & CEO , Creation Healthcare

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