Market Research Logo

Conference Documentation: Social Media in the Pharmaceutical Industry

Conference Documentation: Social Media in the Pharmaceutical Industry

SMi present their 7th Annual Social Media in the Pharmaceutical Industry conference. Markets have become conversations. Social media is the online platform and location that provides a way for people to participate in these conversations. It’s a way to tap into what people are saying about a brand, a product or a service: participate in these conversations, be open to new ideas and then use these insights to make better business decisions. Lately, Social Media has also played an important role in disseminating information to the consumers.

As the pharmaceutical industry is advancing, more and more companies are now taking to various mediums like mobile applications, internet and blogs to be socially visible. These channels help them to reach a wider mass and thereby interact not only with like-minded people, but also consumers.

This year's Conference will deliberate on topics such as regulatory insights, consumer focused approach, mobile & website advances, vision for 2015 to name but a few.

You simply cannot afford to miss out.


Day 1
8:30
Registration & Coffee
9:00
Chairs Opening Remarks
Alexandra Fulford, Consultant, ZS Associates
9:10
Keynote Address - Implementing social media ethics and guidelines in a business environment
9:50
Implementing social media ethics and guidelines in a business environment
Nick Broughton, Managing Director, Green Bear Medical
10:30
Morning Coffee
11:00
Engaging patients through social media
Sorsha Roberts, Online Communications Officer , AKU Society
11:40
Session Reserved for Jenny Cowderoy
12:20
Networking Lunch
13:20
Pharma tweetchats to drive healthcare innovation
Jaclyn Foteyne, Social Media Specialist, Boehringer Ingelheim A/S
14:00
Case Study
Silja Chouquet, Owner, Whydot Pharma
14:40
Afternoon Tea
15:10
The Mobile Phenomenon
Tony Kane , Managing Partner, Tony Kane Consulting Ltd
15:50
Multi-portal digital reach – A distinctive approach
16:30
Panel Discussion - Regulatory Focus
Silja Chouquet, Owner, Whydot Pharma
17:00
Chairs Closing Remarks and Close of Day One
Alexandra Fulford, Consultant, ZS Associates
Day 2
8:30
Registration & Coffee
9:00
Chairs Opening Remarks
Charles Lowe, President, Telemedicine & eHealth Section, Royal Society of Medicine
9:10
New vision for digital strategy
Dimithri Wignarajah, Head of Content and Social Media, GE Healthcare
9:50
Aligning cross-functionally for a consistent brand across all social channels
Lanre Ibitoye, Global Digital Interaction Management Business Partner, Lundbeck A/S
10:30
Morning Coffee
11:00
Social Media – Vision 2015
Doris Casares, Director of Communications and Social Media Strategist, AESEG (Spanish Generic Medicines Association)
11:40
Next generation social media strategies to transform pharma industry
Dr Graham Leask, Economics & Strategy Group, Aston University
12:20
Networking Lunch
13:30
The power of social media - The power of pull
Alexandra Fulford, Consultant, ZS Associates
14:10
Should Pharma get Social with Wikipedia?
Gary Monk, Director of Strategy and Innovation , Havas Health
14:50
mHealth apps: threat or opportunity for the pharma industry?
Charles Lowe, President, Telemedicine & eHealth Section, Royal Society of Medicine
15:30
Chairs Closing Remarks and Afternoon Tea

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report