Survey of Law Libraries: Library Role in Market Research and Strategic Planning 

Survey of Law Libraries: Library Role in Market Research and Strategic Planning 

About how involved would you say that the library is in doing market research to help your organization find new clients or revenues, or gain greater revenue from existing clients or revenue sources?

Overall, 19.44% of respondents indicated their library is involved a great deal or a lot in doing this type of market research. Those more likely to indicate their library does this type of market research include: female respondents (25.00%), respondents age 45-54 (22.22%) or 55 and over (20.00%), respondents from law firms (36.67%), respondents from libraries with 3-5 FTE (33.34%), respondents who consider themselves experts (25.00%) or pretty well-versed (21.42%) in emerging technologies in the legal sector, and respondents with an MLS/MLIS but no JD (27.03%).

Respondents were also given an opportunity to provide open-ended answers. Five respondents did so. These responses mentioned recruiting law clerks and lobbying at the state level or indicated that their organization has a separate marketing department.


This study looks closely at the involvement of law librarians in market research and strategic planning for their parent organizations. The 70-page report gives detailed information on how law librarians view their roles and what tasks and assignments they typically perform in these key areas. In open ended questions, the survey participants discuss their assignments and offer advice to their peers. In addition, the study gives highly detailed data on the library role in setting up alerts, competitor profiling and other forms of competitive intelligence, market research, selection and operation of marketing software and applications, responses to requests for proposal and other areas in which law librarians are increasingly asserting themselves. The study also provides detailed quantitative info on the percentage of law librarians who feel that their role in market research and strategic planning has increased, decreased or remained about the same in recent years.

Table 1.1 About how involved would you say that the library is in doing market research to help your organization find new clients or revenues, or gain greater revenue from existing clients or revenue sources? (for universities and non-profit/government libraries, marketing is understood to be aimed at student recruitment, and the generation of financial support.)
Table 1.2 About how involved would you say that the library is in doing market research to help your organization find new clients or revenues, or gain greater revenue from existing clients or revenue sources? (for universities and non-profit/government libraries, marketing is understood to be aimed at student recruitment, and the generation of financial support.) Broken out by type of law library
Table 1.3 About how involved would you say that the library is in doing market research to help your organization find new clients or revenues, or gain greater revenue from existing clients or revenue sources? (for universities and non-profit/government libraries, marketing is understood to be aimed at student recruitment, and the generation of financial support.) Broken out by number of full time equivalent library staff
Table 1.4 About how involved would you say that the library is in doing market research to help your organization find new clients or revenues, or gain greater revenue from existing clients or revenue sources? (for universities and non-profit/government libraries, marketing is understood to be aimed at student recruitment, and the generation of financial support.) Broken out by personal age of the survey participant
Table 1.5 About how involved would you say that the library is in doing market research to help your organization find new clients or revenues, or gain greater revenue from existing clients or revenue sources? (for universities and non-profit/government libraries, marketing is understood to be aimed at student recruitment, and the generation of financial support.) Broken out by self-assessed level of familiarity with emerging technologies in the legal sector
Table 1.6 About how involved would you say that the library is in doing market research to help your organization find new clients or revenues, or gain greater revenue from existing clients or revenue sources? (for universities and non-profit/government libraries, marketing is understood to be aimed at student recruitment, and the generation of financial support.) Broken out by gender of the survey participant

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