Despite the continued sluggish economy, Packaged Facts estimates that total foodservice and retail sales of coffee topped $37.9 billion in 2011, up 10% over the previous year’s sales of $34.5 billion and the highest annual growth of the past five years. In large part, growth is being fueled by Americans’ phenomenal acceptance of single cup coffee brewers and the equally phenomenal turnaround of Starbucks. However, other massive changes are brewing as well, with recent and expected acquisitions and divestures by some of this market’s largest players, including Kraft Foods, Sara Lee, and J.M. Smucker, and licensing deals by Green Mountain Coffee Roasters, Starbucks, and Dunkin’ Donuts.
This comprehensive Packaged Facts report examines both the foodservice spectrum for java—including coffeehouse chains like Starbucks and Caribou Coffee, quick-service restaurants like McDonald’s and Dunkin’ Donuts, convenience store chains, and office coffee service—and the retail market for packaged ground, whole bean, single-serve (e.g., K-Cups, T-Discs, pods), instant, and ready-to-drink (RTD) coffee. The Market Overview chapter covers market trends and opportunities with projections through 2016. Among the trends affecting this market are: the impact of the recession and economic recovery; worldwide green coffee prices; opportunities to market coffee to Hispanic consumers; and health and wellness benefits. Global market perspective is also provided.
The report includes market sizing for both the foodservice and retail universes, while quantifying retail mass-market sales at the marketer/brand share level using data from SymphonyIRI. It also thoroughly maps out the competitive situation, with detailed profiles of trend-making marketers and foodservice providers including Caribou Coffee, Dunkin’ Donuts, Green Mountain Coffee Roasters, Kraft Foods, McDonald’s, Nestlé, Peet’s Coffee & Tea, Sara Lee, J.M. Smucker, Starbucks, and others.
An extensive analysis of consumer behavior is based on exclusive primary data from Packaged Facts’ September 2011 Online Consumer Survey, and Experian Simmons’ 2011 national consumer panel data to gauge consumer attitudes and purchasing patterns, brand preferences, demographics, and media usage both traditional and social. A thorough review of product launches draws on new product data from Datamonitor’s Product Launch Analytics database, and includes dozens of images of new products and consumer advertising and marketing promotions.