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South African FMCG - Grocery Shopper Report

Publisher Trade Intelligence
Published Mar 01, 2026
Length 194 Pages
SKU # TRAN21082339

Description

Fine-tune strategies for your target shopper segments

Content Framework:

The dynamics shaping current shopper behaviour, including the impact of online gambling on household grocery shopping

Shopper profiles:

Comparative Insights across shopper segments:

Low, middle and high household-income shoppers

Generations (Gen Z, Millennials, Gen X, Baby Boomers)

Provinces

Retailer profiles – How do the different retailers’ shopper bases compare?

Shopper behaviour and needs – Based on a survey of over 1,200 grocery shoppers

Why Invest:

Get better ROI on campaigns by building specialised and targeted shopper strategies, and understanding what does and doesn’t resonate with SA shoppers- why they behave like they do

Create relevant value offerings by understanding what ‘value’ actually means to your target shopper

Satisfy shoppers by addressing shopper pain points and unmet neets

Bust some myths ​– make decisions based on data, not preconceived ideas

Table of Contents

194 Pages
1. SA Economic Context
2. Online Gambling Deep Dive
3. FMCG Shoppers: The Big Picture
4. Behind the Behaviour: Shopper Report Back
5. FMCG Retailer Data Book
6. Appendix: Shopper Profile Data Books

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