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Zensar-Foolproof - UX-UI Services

Zensar-Foolproof - UX-UI Services
Who Is This Vendor Assessment For?
NelsonHall's UX-UI Consutling and Implementation Services Vendor Assessment for Zensar is a comprehensive assessment of Zensar's UX-UI consulting and implementation services offerings and capabilities designed for:
- Sourcing managers monitoring the capabilities of existing suppliers of IT services and identifying vendor suitability for UX-UI services
- Vendor marketing, sales and business managers looking to benchmark themselves agaisnt their peers
- Financial analysts and investors specializing in UX-UI services sector

Key Findings & Highlights
Zensar Technologies is a technology and infrastructure services provider, founded in 2001, headquared in Pune, India. Zensar Technologies is a subsidiary of RPG ENterprises in India, establlished in 1979
Zensar Technologies operates across 29 global locations and has ~8,597
employees (as of December 2017). Its primary service lines include
application management and IT infrastructure management (including
maintenance and services). Zensar Technologies targets the following with an annual turnover of ~Rs 18,000 crore (~$2.7bn), and consisting of 15 companies across autotive tires, infrastructure, IT, pharma, plantations and power ancillaries.
Zensar Technologies operates across 29 global locations and ~8,597 employees (as of December 2017). Its primary service lines include application management and IT infrastructure management (including maintenane and services). Zensar Technologies targets the following industry sectors: manufacturing, retial and consumer goods, banking and financial services and emerging.
In November 2016, Zensar Technologies acquired Foolproof, and its two wholly-owned subsidiary companies in the U.K., and one in Singapore. Foolproof was founded in 2002 and headquartered in London, with offices in Norwich, U.K. and Singapore. At the time of acquisition, it had ~100 employees providing services across strategy, planning design, reseach and creative technology. Key clients include TSB, EasyJet, Transport for London, Avivia and BBC.
Foolproof makes up the core of Zensar's specialist UX strategy & reseach, UX-UI design and front-end development capability.
For CY 2017, NelsonHall estimates that Zensar's revenues were ~$468m. NelsonHall estiamtes that ~4.75% (~$22.2m) of these revenues are for UX-UI consulting services.
Foolproof works across sectors in both the B2C and B2B space where UX maturity is high. Increaingly there is significant uptake of these services for clients looking tto transform services to employees. THis is driven by changing employee expectations, bringing their consumer experience expectations to the work environment.
Foolproof sees a client's digital maturity and defined target engagement and opeating models as dirivers for internally focused initiatives. THe approach taken is dependent on the two factors:
- Digital autonomy: what level of automomous decison making is held by individual product and digital teams
- Digital alignment: what level of alignment exists between digital and product groups within the organization.
Based on the relative positioning of these two factorss, Foolproof cantailor the approach to digital experience delivery and transformation.
Of its ~8,597 employees Zensar Technologies has ~7,560 technnical resources globally, across locations in the U.K. and Singapore.
Zensar's 2016 acquistion of Foolproof provided it with UX-UI consulting capabilities to expand relationships with existing clients of its other services while providing Foolproof greater technicial capabilities and a new channel to drive new business. Zensar's North America heavy client footprint provides a significant opportunity to all Zensar to exxpand its cleint footprint beyond its European core today.
To do that though Foolproof will need to look to expand its geographci footprint. Growing its North American client base will require North American workforce and, potentially, North American design studios.
As Foolproof gets more fully integrated into Zensar it has an opportunity to disseminate its design thinking skills broadly in the organization while increasing access to the technical skill base where it has an opportunity to disseminate its design thinking skills broadly in the organization while increasing access to the technical skill base where it has limited employees today.

Scope of the Report
The report provides a comprehensive and objective analysis of Zensar's UX-UI service offerings, capabilities and market and finanical strength, including:
- Analysis of the company's offerings and key service components
- Revenue estimates
- Identification of the company's strategy, emphasis and new developments
- Analyssi of the profile of the company's customer base and examples of current contracts
- Analysis of the company's strengths and weaknesses


1. Background
2. Revenue Summary
3. Key Offerings
4. Delivery Capability and Partnerships
5. Target Markets
6. Strategy
7. Strengths and Challenges
8. Outlook

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