Australia Wound Care Management Devices Market - Growth, Trends, and Forecast (2020 - 2025)

Australia Wound Care Management Devices Market - Growth, Trends, and Forecast (2020 - 2025)

The Australian wound care management devices market is expected to witness a CAGR of 7.5% during the forecast period. Certain factors that are driving the growth of the market include rising incidences of chronic wounds, growing demand for faster recovery of wounds, and an increase in surgeries.

According to the 2016 article “Chronic wounds are one of Australia's National Health Priority Areas”, chronic wounds are poorly recognized chronic diseases that cause pain and suffering. Chronic wounds cost the Australian healthcare system AUD 3.5 billion per annum. The prevalence of arterial ulcers as a primary cause of ulceration in the population ranged from 3.0% to 19.0%. Unlike the highly profiled and relatively wellfunded chronic diseases that comprise the Australian National Health Priority Areas, chronic wounds remain a largely hidden and poorly supported problem in the Australian community. Yet, the awareness regarding the condition and the demand for fast recovery of these wounds have been observing a significant rise over the past few years, thus generating a huge opportunity for the growth of the market in the country.
However, according to a 2017 report published by the Government of Queensland, even when awareness of evidencebased wound management is addressed, access to expert wound care and advice remains an issue across Australia. It is important to stress that there is a general lack of access to expert wound advice for all Australians, which is expected to restrain the market’s growth.

Key Market Trends

Advanced Wound Management is Expected to Show Lucrative Growth

Advanced wound care management products are used for the treatment of acute and chronic wounds, including leg, diabetic, and pressure ulcers, burns, and postoperative wounds. Most of the companies offer a comprehensive advanced wound care dressings portfolio, in order to protect and promote a moist wound healing environment.

Advanced products for the wound healing process are generally prescribed by clinicians after a visit to the doctor or hospital. This category generally includes film and foam dressings, hydrogels, alginates, and hydrocolloids. Such products are largely focused on keeping the wound hydrated to encourage healing, following the philosophy that a moist microenvironment promotes the natural healing process (human cells require water to live and grow) without occluding the wound.

Competitive Landscape

The Australian wound care management devices market, which is highly competitive, consists of several major players. Companies, such as 3M Health Care Ltd, Coloplast AS, ConvaTec Inc., Covidien PLC, Hollister Incorporated, Johnson & Johnson, Medline Industries Inc., and Smith & Nephew PLC, among others, hold a substantial market share in the Australian wound care management devices market.

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1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Incidences of Chronic Wound
4.2.2 Growing Demand for Faster Recovery of Wounds
4.2.3 Increase in Surgeries
4.3 Market Restraints
4.3.1 High Cost Procedures
4.3.2 Lack of Proper Reimbursements
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product
5.1.1 Advanced Wound Management
5.1.1.1 Advanced Wound Dressing
5.1.1.1.1 Foam Dressing
5.1.1.1.2 Hydrocolloid Dressing
5.1.1.1.3 Film Dressing
5.1.1.1.4 Alginate Dressing
5.1.1.1.5 Hydrogel Dressing
5.1.1.1.6 Other Advanced Wound Dressings
5.1.1.2 Wound Therapy Device
5.1.1.2.1 Pressure Relief Device
5.1.1.2.2 Negative Pressure Wound Therapy (NPWT) System
5.1.1.2.3 Oxygen and Hyperbaric Oxygen Equipment
5.1.1.2.4 Electrical Stimulation Device
5.1.1.2.5 Other Wound Therapy Devices
5.1.1.3 Active Wound Care
5.1.1.3.1 Suture and Staple
5.1.1.3.2 Topical Agents
5.1.2 Surgical Wound Care
5.1.2.1 Tissue Adhesives, Sealants, and Glues
5.1.2.2 Anti-infective Dressing
5.1.3 Traditional/Basic Wound Care
5.1.3.1 Medical Tapes
5.1.3.2 Dressings
5.1.3.3 Cleansing Agents
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 3M Health Care Ltd
6.1.2 Coloplast AS
6.1.3 ConvaTec Inc.
6.1.4 Hollister Incorporated
6.1.5 Johnson & Johnson
6.1.6 Medline Industries Inc.
6.1.7 Medtronic PLC
6.1.8 Smith & Nephew PLC
7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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