"A majority of consumers turn to some form of OTC (over-the-counter) pain management product to treat pain, with internal analgesics remaining the dominate choice for pain relief, though external analgesics continue to experience faster growth. Looking forward, consumers’ need for pain treatments is not expected to change, and a preference for familiar brands will remain; however, interest is growing for naturally-positioned remedies."
- Marissa Gilbert, Senior Health and Wellness Analyst
This Report discusses the following key issues:
Consumers who stock up are less satisfied with their pain reliever Dependency concerns and war on opioids could impact analgesic sales The benefits of feminine pain relievers less apparent to key consumer group